Uploaded August 2014 | Updated September 2026, 2 weeks ago
How would you like a glass of beer? It’s tasty, well-chilled, refreshing and, perhaps more importantly – free! Not only that, you are also going to be given a choice! You can choose between beer A or beer B (beer B, the ‘MIT brew’ contains a secret ingredient!) You can taste them both and make your choice. Now think: would it make any difference if you knew in advance that this secret ingredient was in fact a drop of balsamic vinegar? Over to Professor Ariely now – just watch the video…
So what is the moral? Here it is: ‘Expectations Colour Experience’. How we perceive something depends on what we expect it to be like. And this doesn’t just have to do with food and drink…
[NB: I do not own the copyright to this video clip. I have uploaded it here for educational purposes].
How would you like a glass of beer? It’s tasty, well-chilled, refreshing and, perhaps more importantly – free! Not only that, you are also going to be given a choice! You can choose between beer A or beer B (beer B, the ‘MIT brew’ contains a secret ingredient!) You can taste them both and make your choice. Now think: would it make any difference if you knew in advance that this secret ingredient was in fact a drop of balsamic vinegar? Over to Professor Ariely now – just watch the video…
So what is the moral? Here it is: ‘Expectations Colour Experience’. How we perceive something depends on what we expect it to be like. And this doesn’t just have to do with food and drink…
[NB: I do not own the copyright to this video clip. I have uploaded it here for educational purposes].
