Gartner for Marketing | Prof G Micro Class: Laddering @GartnerforMarketing | Uploaded June 2018 | Updated October 2024, 2 hours ago.
From cigarette makers to Apple, smart brands use this strategy to one-up their competition.

Sources
(00:04) Source: “Smoke Gets in Your Eyes,” Mad Men, July 2007. imdb.to/2yvu80O
(01:07) Source: Bush-Cheney ‘04, Inc. bit.ly/22TVORK
(02:24) Source: “Tim Cook Calls Privacy a ‘Fundamental Human Right’,” Bloomberg Markets and Finance, Jun 2018. bit.ly/2IbsC3n

Song: “I Woof You” by Heiakim bit.ly/2IeAp0A

Spotify Playlist spoti.fi/2sn9vhJ

Episode 180