Gartner for Marketing | Gartner L2 Digital IQ Index: Top Insurance Brands in Digital 2018 @GartnerforMarketing | Uploaded July 2018 | Updated October 2024, 2 hours ago.
Insurance shoppers rely on digital channels for offering simplified explanations, price comparison tools, and easy conversion. However, established brands are still figuring out how valuable digital is to their bottom line.
One brand that stands out is State Farm, the first Genius brand in Gartner L2’s inaugural Digital IQ Index: Insurance. The brand site boasts best-in-class Find-An-Agent functionality, providing detailed information about insurance agents and seamless transitions to quote requests. The insurance provider also demonstrates outsized investments across display ads. And in search, the brand anticipates customer intent by purchasing against a variety of branded and unbranded keyword terms.
The Gartner L2 Digital IQ Index: Insurance benchmarks the digital competence of 49 insurance brands operating in the US. For these and more insights, visit L2inc.com.
Insurance shoppers rely on digital channels for offering simplified explanations, price comparison tools, and easy conversion. However, established brands are still figuring out how valuable digital is to their bottom line.
One brand that stands out is State Farm, the first Genius brand in Gartner L2’s inaugural Digital IQ Index: Insurance. The brand site boasts best-in-class Find-An-Agent functionality, providing detailed information about insurance agents and seamless transitions to quote requests. The insurance provider also demonstrates outsized investments across display ads. And in search, the brand anticipates customer intent by purchasing against a variety of branded and unbranded keyword terms.
The Gartner L2 Digital IQ Index: Insurance benchmarks the digital competence of 49 insurance brands operating in the US. For these and more insights, visit L2inc.com.
