Gartner for Marketing | Gartner L2 Digital IQ Index: Top Big Box Brands in Digital 2018 @GartnerforMarketing | Uploaded October 2018 | Updated October 2024, 2 hours ago.
As Amazon’s dominance continues to loom over retail sectors, big box brands are utilizing their storefronts as key differentiators against the e-commerce behemoth.
And thanks in part to investments across site functionality like in-store pickup and live chat, traditional brick-and-mortar retailers are seeing sales growth both in-store and online.
The fifth annual Gartner L2 Digital IQ Index: Big Box benchmarks the digital competence of 69 big box retailers operating in the U.S. For more insights, visit L2inc.com.
As Amazon’s dominance continues to loom over retail sectors, big box brands are utilizing their storefronts as key differentiators against the e-commerce behemoth.
And thanks in part to investments across site functionality like in-store pickup and live chat, traditional brick-and-mortar retailers are seeing sales growth both in-store and online.
The fifth annual Gartner L2 Digital IQ Index: Big Box benchmarks the digital competence of 69 big box retailers operating in the U.S. For more insights, visit L2inc.com.
