Uploaded July 2023 | Updated September 2026, 3 weeks ago

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Alex Coppock is an assistant professor of Political Science at Yale University. His research considers what affects people’s political beliefs, especially the kinds of messages people regularly encounter–TV ads, lawn signs, Op-Eds, etc. In this episode, he shares the findings of a big, new study that just came out as well as what it means for how persuasion works.

Episode 22 of Opinion Science, Released October 12, 2020. Produced and hosted by Andy Luttrell.

*Note. This episode was replayed on April 24, 2023, following the release of Alex’s book: Persuasion in Parallel: How Information Changes Minds about Politics

For more, head to this episode's webpage: opinionsciencepodcast.com/episode/political-persuasion-with-alex-coppock

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Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.

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