Uploaded June 2020 | Updated September 2026, 3 weeks ago

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William Brady studies how messages spread online--especially on social media sites. By mixing psychology experiments with analyses of millions of messages on social media websites, he's learned what kinds of language cuts through the clutter. Specifically, he finds that moral emotional language plays a hefty role in online communication. In this episode, Billy talks about this research and his other work on moral outrage to give us an idea of how opinions spread online.

Listen to the full episode: opinionsciencepodcast.com/episode/ep-8-opinions-online-with-william-brady

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Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.

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