Uploaded October 2020 | Updated September 2026, 3 weeks ago

---

Dr. Alex Coppock is an assistant professor of Political Science at Yale University. His research considers what affects people’s political beliefs, especially the kinds of messages people regularly encounter–TV ads, lawn signs, Op-Eds, etc. In this episode, he shares the findings of a big, new study that just came out as well as what it means for how persuasion works.

Listen to the full episode: opinionsciencepodcast.com/episode/political-persuasion-with-alex-coppock

==================
Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.

Follow this psychology podcast...
Website: opinionsciencepodcast.com
Apple Podcasts: podcasts.apple.com/us/podcast/opinion-science/id1506227206
Twitter: twitter.com/OpinionSciPod
Facebook: facebook.com/OpinionSciPod