Uploaded March 2026 | Updated September 2026, 7 hours ago

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"How do retail visitors actually interact with elevator ads and large digital screens? This webinar walks through a real-world eye tracking study by Limited Space and Tobii Insight, revealing three distinct audience behavior types and what they mean for advertisers.

🏪 What you'll learn:
• How to run authentic OOH advertising research in a shopping mall
• What insights eye tracking reveals that surveys can't
• Three visitor types: window huggers, scanners, and navigators
• How eye tracking results drove real business decisions

👤 Speakers: Alice Hitchcock (Tobii Insight), Samuel Maskell (Limited Space)

🔗 Full webinar: tobii.com/resource-center/webinars/winning-attention-with-out-of-home-advertising

#OOHAdvertising #EyeTracking #ConsumerResearch #Tobii #RetailResearch #AttentionData"