Uploaded March 2026 | Updated September 2026, 2 days ago

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"Can webcam-based eye tracking deliver reliable advertising insights at scale? Four international experts — from P&G, Schibsted, Kargo, and Tobii — debate how implicit methods like remote eye tracking and facial coding are changing ad research.

📺 Topics covered:
• Capturing attention, relevance, and emotional response to ads
• How Sticky by Tobii enables remote, mobile-first eye tracking
• Real campaigns from P&G, Schibsted, and Dentsu Data Labs
• Combining eye tracking with facial coding for full attention measurement

🔗 Full webinar: tobii.com/resource-center/webinars/measuring-advertising-webcam-eyetracking

#AdvertisingResearch #EyeTracking #WebcamEyeTracking #StickyByTobii #Tobii #ConsumerResearch"