Uploaded October 2022 | Updated September 2026, 1 day ago
Eye tracking helps find answers to questions surrounding usability and design which can be tricky to get via other means. This method of accurately recording and measuring someone’s gaze can reveal what test participants don’t say, alerting you to moments of confusion, features that are misinterpreted, designs that go unnoticed, and things that function perfectly. We asked the UX team at a global digital agency why they use Tobii Pro eye tracking, and this was their response.
Learn more: tobii.com/solutions/consumer-research-and-user-experience/ux-research
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LINKS & RESOURCES
👉 Eye Tracking for UX Research: tobii.com/solutions/consumer-research-and-user-experience/ux-research
👉 Tobii Pro Glasses 3: tobii.com/products/eye-trackers/wearables/tobii-pro-glasses-3
👉 Glasses Explore: tobii.com/products/software/behavior-research-software/glasses-explore
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CONNECT WITH US ON SOCIAL MEDIA
LinkedIn: linkedin.com/company/tobii
Instagram: instagram.com/tobii_eye_tracking
X (formerly Twitter): twitter.com/TobiiTechnology
Facebook: facebook.com/TobiiAB
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ABOUT TOBII
We are the global leader in eye tracking, a position we earned through our passion for technology and our ambition to create tech for a better future.
tobii.com
Eye tracking helps find answers to questions surrounding usability and design which can be tricky to get via other means. This method of accurately recording and measuring someone’s gaze can reveal what test participants don’t say, alerting you to moments of confusion, features that are misinterpreted, designs that go unnoticed, and things that function perfectly. We asked the UX team at a global digital agency why they use Tobii Pro eye tracking, and this was their response.
Learn more: tobii.com/solutions/consumer-research-and-user-experience/ux-research
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
LINKS & RESOURCES
👉 Eye Tracking for UX Research: tobii.com/solutions/consumer-research-and-user-experience/ux-research
👉 Tobii Pro Glasses 3: tobii.com/products/eye-trackers/wearables/tobii-pro-glasses-3
👉 Glasses Explore: tobii.com/products/software/behavior-research-software/glasses-explore
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CONNECT WITH US ON SOCIAL MEDIA
LinkedIn: linkedin.com/company/tobii
Instagram: instagram.com/tobii_eye_tracking
X (formerly Twitter): twitter.com/TobiiTechnology
Facebook: facebook.com/TobiiAB
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
ABOUT TOBII
We are the global leader in eye tracking, a position we earned through our passion for technology and our ambition to create tech for a better future.
tobii.com
