Uploaded October 2017 | Updated September 2026, 3 weeks ago
Don't worry, they're not drowning! The fake swimming pool that creates the illusion visitors are submersed in nine feet of water
“Swimming Pool” was created by Argentinean artist Leandro Erlich, and is what the French call a “trompe-l'œil,” which translates to English as “deceive the eye.” And deceive the eye it certainly does. While the water may look deep and inviting, it’s actually only about 10 centimeters deep, suspended over a large sheet of transparent glass. Below is a room, with aquamarine walls and space for guests to meander about. When looking down into the pool, it appears that people are underwater – when looking up, guests feel that they are the ones trapped underneath. From either perspective, there’s something decidedly dream-like about the whole experience.
It seems as if groups of people are submersed, fully clothed, in a swimming pool.
But all is not what it seems. This is actually an optical illusion created by 10cm of water being housed between two sheets of transparent glass.
The mystical illusion was created by Argentinian artist Leandro Erlich and is a part of a permanent exhibition at the 21st Century Museum of Contemporary Art in Kanazawa, Japan
Erlich's amazing optical illusion somehow makes people look like they are standing 9 feet beneath the surface of the water.
You can stand on the deck and look down at the people through the glistening waters of the pool or walk into the waterless, empty room below and look up as you blow some people's minds!
Don't worry, they're not drowning! The fake swimming pool that creates the illusion visitors are submersed in nine feet of water
“Swimming Pool” was created by Argentinean artist Leandro Erlich, and is what the French call a “trompe-l'œil,” which translates to English as “deceive the eye.” And deceive the eye it certainly does. While the water may look deep and inviting, it’s actually only about 10 centimeters deep, suspended over a large sheet of transparent glass. Below is a room, with aquamarine walls and space for guests to meander about. When looking down into the pool, it appears that people are underwater – when looking up, guests feel that they are the ones trapped underneath. From either perspective, there’s something decidedly dream-like about the whole experience.
It seems as if groups of people are submersed, fully clothed, in a swimming pool.
But all is not what it seems. This is actually an optical illusion created by 10cm of water being housed between two sheets of transparent glass.
The mystical illusion was created by Argentinian artist Leandro Erlich and is a part of a permanent exhibition at the 21st Century Museum of Contemporary Art in Kanazawa, Japan
Erlich's amazing optical illusion somehow makes people look like they are standing 9 feet beneath the surface of the water.
You can stand on the deck and look down at the people through the glistening waters of the pool or walk into the waterless, empty room below and look up as you blow some people's minds!
![Dancing Babies Funny Video Commercial by Evian Commercial
Evian, owned by Danone, has been producing bottled water since in 1879 in Evian-le-Bains • Nowadays Evian water is marketed to adults as a premium brand, making the connection of Evian water with a healthy lifestyle • To maintain its status several limited editions of the bottles have been made by high-end designers like Jean Paul Gaultier and the Haute Couture Limited Edition designed by Christian Lacroix (opposite) • But in 1935, Evian was first marketed as being the water mothers should use in powdered milk solutions for babies • In 2009, this campaign was reborn in a slightly different guise
An Evian executive told Adweek the company’s baby connection is part of its history.
“The love affair of the brand with babies started in France in 1935, when Evian was first recommended as a perfect water for babies. It is still today the No. 1 water used by mothers for their babies [thanks to its pH-neutral mineral composition]. So fundamentally, there is a true link, it is not a marketing trick,” Laurent Houel, global brand director for Evian, told the trade publication.
In this commercial from the water company, adults see themselves as babies in their reflections and an epic dance party ensues. The video has racked up more than 13 million views since it went live on YouTube. Dancing Babies Funny Video Commercial by Evian Commercial](https://i.ytimg.com/vi/Pph3gPVzKWg/mqdefault.jpg)









