Uploaded September 2017 | Updated September 2026, 3 weeks ago
Evian, owned by Danone, has been producing bottled water since in 1879 in Evian-le-Bains • Nowadays Evian water is marketed to adults as a premium brand, making the connection of Evian water with a healthy lifestyle • To maintain its status several limited editions of the bottles have been made by high-end designers like Jean Paul Gaultier and the Haute Couture Limited Edition designed by Christian Lacroix (opposite) • But in 1935, Evian was first marketed as being the water mothers should use in powdered milk solutions for babies • In 2009, this campaign was reborn in a slightly different guise
An Evian executive told Adweek the company’s baby connection is part of its history.
“The love affair of the brand with babies started in France in 1935, when Evian was first recommended as a perfect water for babies. It is still today the No. 1 water used by mothers for their babies [thanks to its pH-neutral mineral composition]. So fundamentally, there is a true link, it is not a marketing trick,” Laurent Houel, global brand director for Evian, told the trade publication.
In this commercial from the water company, adults see themselves as babies in their reflections and an epic dance party ensues. The video has racked up more than 13 million views since it went live on YouTube.
Evian, owned by Danone, has been producing bottled water since in 1879 in Evian-le-Bains • Nowadays Evian water is marketed to adults as a premium brand, making the connection of Evian water with a healthy lifestyle • To maintain its status several limited editions of the bottles have been made by high-end designers like Jean Paul Gaultier and the Haute Couture Limited Edition designed by Christian Lacroix (opposite) • But in 1935, Evian was first marketed as being the water mothers should use in powdered milk solutions for babies • In 2009, this campaign was reborn in a slightly different guise
An Evian executive told Adweek the company’s baby connection is part of its history.
“The love affair of the brand with babies started in France in 1935, when Evian was first recommended as a perfect water for babies. It is still today the No. 1 water used by mothers for their babies [thanks to its pH-neutral mineral composition]. So fundamentally, there is a true link, it is not a marketing trick,” Laurent Houel, global brand director for Evian, told the trade publication.
In this commercial from the water company, adults see themselves as babies in their reflections and an epic dance party ensues. The video has racked up more than 13 million views since it went live on YouTube.
