Uploaded June 2026 | Updated September 2026, 2 weeks ago
The Vision Pro looked like another guaranteed Apple success. It had cutting edge hardware, Apple's ecosystem, and all the polish the company is known for. So why did it become one of Apple's biggest failures in decades? In this video, we break down what really went wrong. From Apple's unusual pricing strategy and the surprisingly small VR market to the staggering economics behind the headset, the numbers tell a much darker story than most people realize. Even with a premium price tag, Vision Pro may have lost Apple tens of thousands of dollars per unit once development costs are taken into account. But the story doesn't end there. While Apple was winding down Vision Pro and canceling its next generation headset, Meta was finding success with a completely different approach. Instead of bulky VR headsets, smart glasses are quickly becoming the next major battleground, and Apple now appears to be following Meta's lead. The bigger question is whether Apple can catch up, or if this is one of the rare times the company is no longer setting the direction of consumer technology. And if AI glasses really are the future, they may create a whole new set of problems that could be even bigger than the ones Vision Pro faced.
Timestamps:
0:00 - Vision Pro Sales
0:44 - The Playbook
6:03 - Bad Economics
10:00 - New Wearables
Sources: pastebin.com/ij3CEAA6
The Vision Pro looked like another guaranteed Apple success. It had cutting edge hardware, Apple's ecosystem, and all the polish the company is known for. So why did it become one of Apple's biggest failures in decades? In this video, we break down what really went wrong. From Apple's unusual pricing strategy and the surprisingly small VR market to the staggering economics behind the headset, the numbers tell a much darker story than most people realize. Even with a premium price tag, Vision Pro may have lost Apple tens of thousands of dollars per unit once development costs are taken into account. But the story doesn't end there. While Apple was winding down Vision Pro and canceling its next generation headset, Meta was finding success with a completely different approach. Instead of bulky VR headsets, smart glasses are quickly becoming the next major battleground, and Apple now appears to be following Meta's lead. The bigger question is whether Apple can catch up, or if this is one of the rare times the company is no longer setting the direction of consumer technology. And if AI glasses really are the future, they may create a whole new set of problems that could be even bigger than the ones Vision Pro faced.
Timestamps:
0:00 - Vision Pro Sales
0:44 - The Playbook
6:03 - Bad Economics
10:00 - New Wearables
Sources: pastebin.com/ij3CEAA6
