Uploaded September 2026 | Updated September 2026, 2 weeks ago
Tinder completely changed online dating. It took something that used to feel awkward and turned it into a game that billions of people understood almost instantly. Swipe left. Swipe right. Get a match. Keep going. For a while, it worked almost too well. Tinder became one of the biggest dating apps in the world. Revenue exploded. Millions of people paid for features like Tinder Gold and Boost. At its peak, Match Group was worth more than $45 billion. But behind the scenes, things were getting messy. Tinder went through a revolving door of leaders. Its founders accused Match Group and IAC of deliberately undervaluing the company. Strange ideas like Tinder Coins and a dating metaverse came and went. At the same time, users were slowly getting tired of the endless swiping. By 2025, Tinder’s paying users had been falling for years and revenue dropped for the first time in its history. The weirdest part is that Match Group already owns the app that seems to be replacing it: Hinge. Now Tinder is trying to reinvent itself with AI, real-world events, new discovery tools, and even less focus on the swipe that made it famous in the first place. This is the story of how Tinder built modern online dating and then watched people grow tired of it.
LinkedIn: linkedin.com/in/hariharan-jayakumar-silo
Instagram: instagram.com/hariharan.jayakumar
TimeStamps:
0:00 - Why Is Nobody Using Tinder?
1:12 - A Billion Swipes A Day
6:04- The Machine Works
9:48 - Designed To Be Deleted
Sources: pastebin.com/7zgYRPSz
Tinder completely changed online dating. It took something that used to feel awkward and turned it into a game that billions of people understood almost instantly. Swipe left. Swipe right. Get a match. Keep going. For a while, it worked almost too well. Tinder became one of the biggest dating apps in the world. Revenue exploded. Millions of people paid for features like Tinder Gold and Boost. At its peak, Match Group was worth more than $45 billion. But behind the scenes, things were getting messy. Tinder went through a revolving door of leaders. Its founders accused Match Group and IAC of deliberately undervaluing the company. Strange ideas like Tinder Coins and a dating metaverse came and went. At the same time, users were slowly getting tired of the endless swiping. By 2025, Tinder’s paying users had been falling for years and revenue dropped for the first time in its history. The weirdest part is that Match Group already owns the app that seems to be replacing it: Hinge. Now Tinder is trying to reinvent itself with AI, real-world events, new discovery tools, and even less focus on the swipe that made it famous in the first place. This is the story of how Tinder built modern online dating and then watched people grow tired of it.
LinkedIn: linkedin.com/in/hariharan-jayakumar-silo
Instagram: instagram.com/hariharan.jayakumar
TimeStamps:
0:00 - Why Is Nobody Using Tinder?
1:12 - A Billion Swipes A Day
6:04- The Machine Works
9:48 - Designed To Be Deleted
Sources: pastebin.com/7zgYRPSz
