Uploaded August 2026 | Updated September 2026, 2 weeks ago
Start your own store for free with #Printify: try.printify.com/47qtqk27k4d7 Use code LOGICALLY - the first 100 users get 15% off their first order.
Mailchimp used to feel unavoidable. If you ran a business, had an email list, or spent any time online in the 2010s, there was a good chance you were using it. It had millions of users, hundreds of millions in revenue, and somehow built the whole thing without taking venture capital. Then Intuit bought it for $12 billion. But the Mailchimp people loved slowly started to disappear. The free plan kept getting worse. Prices went up. Features were cut. Developers got burned by changes to Mandrill. Shopify merchants were caught in the middle of a messy breakup. And while Mailchimp kept expanding into websites, CRM, social ads, and even postcards, competitors like Klaviyo, Beehiiv, Kit, and MailerLite got really good at solving one specific problem. Today, Mailchimp has fewer users than it did at its peak. Revenue has fallen. Growth has stalled. Intuit is cutting investment. It has even started showing investors how its business performs with Mailchimp and without it. This is the story of how one of the most loved software companies of the 2010s went from a simple email tool to a $12 billion acquisition, and then slowly lost the thing that made it special in the first place.
LinkedIn: linkedin.com/in/hariharan-jayakumar-silo
Instagram: instagram.com/hariharan.jayakumar
TimeStamps:
0:00 - What is Mailchimp?
0:45 - Forever Free
5:30 - Printify
7:13 - Emails to Postcards
12:29 - The Squeeze
Sources: pastebin.com/t7iBTZ3R
Start your own store for free with #Printify: try.printify.com/47qtqk27k4d7 Use code LOGICALLY - the first 100 users get 15% off their first order.
Mailchimp used to feel unavoidable. If you ran a business, had an email list, or spent any time online in the 2010s, there was a good chance you were using it. It had millions of users, hundreds of millions in revenue, and somehow built the whole thing without taking venture capital. Then Intuit bought it for $12 billion. But the Mailchimp people loved slowly started to disappear. The free plan kept getting worse. Prices went up. Features were cut. Developers got burned by changes to Mandrill. Shopify merchants were caught in the middle of a messy breakup. And while Mailchimp kept expanding into websites, CRM, social ads, and even postcards, competitors like Klaviyo, Beehiiv, Kit, and MailerLite got really good at solving one specific problem. Today, Mailchimp has fewer users than it did at its peak. Revenue has fallen. Growth has stalled. Intuit is cutting investment. It has even started showing investors how its business performs with Mailchimp and without it. This is the story of how one of the most loved software companies of the 2010s went from a simple email tool to a $12 billion acquisition, and then slowly lost the thing that made it special in the first place.
LinkedIn: linkedin.com/in/hariharan-jayakumar-silo
Instagram: instagram.com/hariharan.jayakumar
TimeStamps:
0:00 - What is Mailchimp?
0:45 - Forever Free
5:30 - Printify
7:13 - Emails to Postcards
12:29 - The Squeeze
Sources: pastebin.com/t7iBTZ3R
