New Licensees and What to Expect @ToyFair
New Licensees and What to Expect  @ToyFair
Uploaded March 2026 | Updated September 2026, 2 hours ago
Recorded on February 15, 2026

Greg Pan, _Nolan Heimann LLP_

If you are a rising toy company and are thinking about integrating licensed brands into your products, this presentation discusses what you should expect when negotiating your first license. We will discuss material terms, how to negotiate them, what is important to licensors, as well as what to expect when you have a license and how to avoid the mistakes that many first-time licensees run into.  It's important to get the first steps right to build a successful licensing program in a strategic and healthy way. Greg Pan has represented licenses from the licensor side for major global brands and global toy licensees for nearly 20 years and can share how to get the most out of your licensing relationship.
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New Licensees and What to Expect

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