Uploaded February 2026 | Updated September 2026, 1 week ago

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In this episode of AI With Sally hosted by EE Times’ Sally Ward-Foxton, Muneyb Minhazuddin discusses Ambarella's evolving go-to-market strategy, emphasizing the shift from a direct sales approach to a more collaborative model involving ISVs and system integrators. He highlights the role of AI in creating new market opportunities and the importance of simplifying application development through the DevZone and Agentic Blueprints. The discussion also covers the challenges and strategies in building partnerships, understanding value realization in vertical markets, and the anticipated impact of these changes on Ambarella's growth and market presence.

More info: eetimes.com/ambarella-shifts-market-strategy-to-embrace-edge-ecosystem
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