Uploaded October 2021 | Updated September 2026, 2 weeks ago
A couple of Miami Ad School students in New York, targeted their potential employer and gatekeeper — personally.
Ben Brown, a copywriter and AD partner Jackie Moran, zeroed in on Droga5 and their Creative Coordinator Chloe Harlig with perfect 'microtargeting'.
The team trolled Chloe on public social media. They discovered a lot about Chloe and built their idea around it.
Success. Harlig got in touch with Brown and Moran and they were hired as junior team.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership.
This posted solely to assist current and future advertising students.
A couple of Miami Ad School students in New York, targeted their potential employer and gatekeeper — personally.
Ben Brown, a copywriter and AD partner Jackie Moran, zeroed in on Droga5 and their Creative Coordinator Chloe Harlig with perfect 'microtargeting'.
The team trolled Chloe on public social media. They discovered a lot about Chloe and built their idea around it.
Success. Harlig got in touch with Brown and Moran and they were hired as junior team.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership.
This posted solely to assist current and future advertising students.
