Uploaded May 2024 | Updated September 2026, 2 weeks ago
About the Work
Parenting, relationships, the environment, phones… our world is going through lots of changes and things are getting more and more confusing these days.
Which makes it the perfect time to promote Burger King’s latest confusing innovation: plant-based nuggets. Chicken nuggets that got no chicken… but taste like chicken…
Burger King focused on some of the most relatable topics and insights for our plant-based target and used them to craft a campaign and show our consumers just how positively confusing the taste of our plant-based nuggets is.
After introducing a confusingly tasty Whopper without beef, Burger King wanted to promote newly confusing additions to its menu: plant-based chicken nuggets and sandwiches… without chicken.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students.
Any videos used within this lecture are used with Creative Commons and Fair Use for Educational purposes only and no claim to copyright ownership.
About the Work
Parenting, relationships, the environment, phones… our world is going through lots of changes and things are getting more and more confusing these days.
Which makes it the perfect time to promote Burger King’s latest confusing innovation: plant-based nuggets. Chicken nuggets that got no chicken… but taste like chicken…
Burger King focused on some of the most relatable topics and insights for our plant-based target and used them to craft a campaign and show our consumers just how positively confusing the taste of our plant-based nuggets is.
After introducing a confusingly tasty Whopper without beef, Burger King wanted to promote newly confusing additions to its menu: plant-based chicken nuggets and sandwiches… without chicken.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students.
Any videos used within this lecture are used with Creative Commons and Fair Use for Educational purposes only and no claim to copyright ownership.
