Uploaded May 2021 | Updated September 2026, 2 weeks ago
It was the viral ad campaign you wished your viral ad campaign would look like.
Being a 73-‐year-‐old brand Old Spice has been marked as a product your grandfather would use. Attempting to change this, Proctor & Gamble joined forces with Wieden & Kennedy and together came up with a campaign that not only would change the Old Spice brand but would open doors to a new type of Marketing and Public Relations. The ‘Man Your Man Could Smell Like’ campaign was first released during the XLIV Super Bowl in 2010. It went viral instantly and paved the way for the next wave of revolutionary Old Spice campaigns.
Marrying Twitter, You Tube, a rising TV personality and a hot ad campaign all in one, Old Spice made a unique online splash this week by posting nearly 100 video shorts in one day and approximately double that over the entire three-day period of the project that directly responded to tweets from celebrities and the unknown alike.
"The Man Your Man Could Smell Like" created by Wieden + Kennedy Portland was launched in during the Super Bowl and featured Isaiah Mustafa, a former NFL athlete, being totally awesome and became an almost immediate hit online.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
It was the viral ad campaign you wished your viral ad campaign would look like.
Being a 73-‐year-‐old brand Old Spice has been marked as a product your grandfather would use. Attempting to change this, Proctor & Gamble joined forces with Wieden & Kennedy and together came up with a campaign that not only would change the Old Spice brand but would open doors to a new type of Marketing and Public Relations. The ‘Man Your Man Could Smell Like’ campaign was first released during the XLIV Super Bowl in 2010. It went viral instantly and paved the way for the next wave of revolutionary Old Spice campaigns.
Marrying Twitter, You Tube, a rising TV personality and a hot ad campaign all in one, Old Spice made a unique online splash this week by posting nearly 100 video shorts in one day and approximately double that over the entire three-day period of the project that directly responded to tweets from celebrities and the unknown alike.
"The Man Your Man Could Smell Like" created by Wieden + Kennedy Portland was launched in during the Super Bowl and featured Isaiah Mustafa, a former NFL athlete, being totally awesome and became an almost immediate hit online.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
