Uploaded June 2026 | Updated September 2026, 2 weeks ago
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"No one can accuse Microsoft of not having invested in video games over the last 25 years," Nadella said about the Xbox business and video games.
"And now we have to turn this into a sustainable business."
Despite all the entertainment value that Xbox offers, he said, Microsoft has not been monetizing that entertainment, and in fact has been subsidizing it.
He added with a laugh: "In fact, there's more monetization of Xbox games on YouTube than on Microsoft." Microsoft CEO Satya Nadella on the state of Xbox:
"We've invested a lot for the last 25 years. We have to turn this into a sustainable business. The challenge we have is, we've not been monetizing that entertainment. In fact, we've been subsidizing that entertainment." Gears of War E-Day - Allegedly cost 400 million to make.
Xbox: "Only release on Xbox and Pc. Also, make it Day 1 on GamePass. It will NEVER come to PS5 which will certainly help sales since Xbox games ONLY sale on Playstation 5 and PlayStation 5 Pro. New Xbox CEO Asha Sharma reportedly wants Fallout and Elder Scrolls games released faster as Bethesda reaches 8 years since The Elder Scrolls VI reveal.
Xbox executive Matt Booty recently said he has seen the game and that it “looks amazing” and is “coming along well.” However, he said Microsoft wants to reveal more when the time is right. BREAKING: Xbox warns of a "reset" as it prepares for layoffs. Sources tell me there are major Xbox layoffs coming next month, and the cuts may even involve a studio closure.
Follow me on social media:
Instagram: instagram.com/dreamcastguy
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"No one can accuse Microsoft of not having invested in video games over the last 25 years," Nadella said about the Xbox business and video games.
"And now we have to turn this into a sustainable business."
Despite all the entertainment value that Xbox offers, he said, Microsoft has not been monetizing that entertainment, and in fact has been subsidizing it.
He added with a laugh: "In fact, there's more monetization of Xbox games on YouTube than on Microsoft." Microsoft CEO Satya Nadella on the state of Xbox:
"We've invested a lot for the last 25 years. We have to turn this into a sustainable business. The challenge we have is, we've not been monetizing that entertainment. In fact, we've been subsidizing that entertainment." Gears of War E-Day - Allegedly cost 400 million to make.
Xbox: "Only release on Xbox and Pc. Also, make it Day 1 on GamePass. It will NEVER come to PS5 which will certainly help sales since Xbox games ONLY sale on Playstation 5 and PlayStation 5 Pro. New Xbox CEO Asha Sharma reportedly wants Fallout and Elder Scrolls games released faster as Bethesda reaches 8 years since The Elder Scrolls VI reveal.
Xbox executive Matt Booty recently said he has seen the game and that it “looks amazing” and is “coming along well.” However, he said Microsoft wants to reveal more when the time is right. BREAKING: Xbox warns of a "reset" as it prepares for layoffs. Sources tell me there are major Xbox layoffs coming next month, and the cuts may even involve a studio closure.










![MICROSOFT IS SELLING XBOX!?
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The Information: Microsoft Has Considered Spinning Out Xbox, Plans New ‘Halo,’ ‘Fallout’ Games Microsoft hasnt ruled out restructuring Xboxs business
Options on the table include spinning off Xbox, making it a joint venture, or a wholly owned subsidiary of Microsoft like LinkedIn
[via The Information] As Microsoft gets ready to overhaul its struggling Xbox gaming unit, it hasnt ruled out spinning out or restructuring the unit as a wholly-owned subsidiary, which could make it easier to sell, or creating a joint venture with other partners, according to three people with direct knowledge of the discussions. Xbox plans major reset at the company going forward as the business falls under strain:
▪️Excluding Activision, Xbox has lost roughly half a billion dollars in revenue per year over the past five years
▪️Will end this fiscal year at ~3% profitability, down year-over-year
▪️Prices for console storage components will be 5x what they were last Fall
▪️Xbox has been impacted more greatly than many of their peers due to choice made in the past 5 years
▪️Need new business models and partnerships for hardware, committed to Helix
▪️Xbox is overextended after expanding the amount of first party studios
▪️Need to reassess the balance in investment priorities for the next 5 years
▪️Will evolve and rebuild our stack and look at capabilities across all of Xbox and potential M&A to help us win in hardware, PC, mobile, and streaming MICROSOFT IS SELLING XBOX!?](https://i.ytimg.com/vi/ZkLxkyE-dMI/mqdefault.jpg)