Uploaded May 2024 | Updated September 2026, 2 days ago
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Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles.
In this episode, you'll learn,
•How to model titles
•The differences between education and entertainment channels
•What most creators are getting wrong
•And much, much more
🧰 Get My Gear List: creatorscience.com/toolbox
📬 Newsletter: creatorscience.com
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - Meet the Man Who Solved YouTube Titles
00:53 - Title Expert Reveals What a Title Actually Does
02:34 - You Should NEVER Do This With Titles… Unless
05:11 - What Happens When You Write the Perfect Title
09:18 - How THIS Company Changed Our Channel
10:29 - The Only 3 Emotions You Need for Better Titles
13:15 - The Dark Side of YouTube Titles (and how to avoid it)
18:47 - The Silent Hacks YouTubers Use To Hook You
21:31 - Do NOT Make Your Titles Longer Than This
23:45 - The Biggest Mistake YouTubers Make with Titles
25:51 - How Pro YouTubers Actually Write Titles
34:58 - Don’t Be Original
***
CONNECT WITH JAKE
🌐 Website: creatorhooks.com
🐦 Twitter: twitter.com/jthomas__
💼 LinkedIn: linkedin.com/in/jake-thomas-creator-hooks
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🏁 PAST EPISODES & STARTER PLAYLISTS
podcast.creatorscience.com/episodes
podcast.creatorscience.com/playlists
💼 SPONSORS
podcast.creatorscience.com/sponsors
***
TEAM
Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Get 2 FREE Months of Artlist with any annual plan: creatorscience.co/artlist
Sign up for Creator Hooks Pro: creatorscience.co/creatorhooks
Join 60,000+ creators getting a higher return on attention: creatorscience.co/yt-jake-2
Use Jake's newsletter to write better titles: creatorhooks.com
Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles.
In this episode, you'll learn,
•How to model titles
•The differences between education and entertainment channels
•What most creators are getting wrong
•And much, much more
🧰 Get My Gear List: creatorscience.com/toolbox
📬 Newsletter: creatorscience.com
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - Meet the Man Who Solved YouTube Titles
00:53 - Title Expert Reveals What a Title Actually Does
02:34 - You Should NEVER Do This With Titles… Unless
05:11 - What Happens When You Write the Perfect Title
09:18 - How THIS Company Changed Our Channel
10:29 - The Only 3 Emotions You Need for Better Titles
13:15 - The Dark Side of YouTube Titles (and how to avoid it)
18:47 - The Silent Hacks YouTubers Use To Hook You
21:31 - Do NOT Make Your Titles Longer Than This
23:45 - The Biggest Mistake YouTubers Make with Titles
25:51 - How Pro YouTubers Actually Write Titles
34:58 - Don’t Be Original
***
CONNECT WITH JAKE
🌐 Website: creatorhooks.com
🐦 Twitter: twitter.com/jthomas__
💼 LinkedIn: linkedin.com/in/jake-thomas-creator-hooks
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🏁 PAST EPISODES & STARTER PLAYLISTS
podcast.creatorscience.com/episodes
podcast.creatorscience.com/playlists
💼 SPONSORS
podcast.creatorscience.com/sponsors
***
TEAM
Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
