Uploaded March 2025 | Updated September 2026, 2 days ago

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Contrary to popular belief, BUILDING a great product isn’t the hardest part – selling it is. For years, I’ve experimented with different methods of launching products but was consistently disappointed with the result. But on my latest launch, I tried a new strategy – and it blew all of my previous launches out of the water. And in this video, I will take you through the exact four step strategy I used to do it, along with the five mistakes I made that you should avoid.

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TIMESTAMPS
00:00 - Intro and Context
01:27 - The Sales Funnel
03:37 - Make Brainstorming Ideas Easy with 1of10
04:21 - Building Anticipation
06:15 - Awareness + Education (Pre Launch)
08:54 - Consideration (Pre Launch)
12:13 - Launch Phase
17:09 - Evaluation + Feedback Loops
18:48 - Mistakes
24:05 - Next Steps

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CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
🦋 Bluesky: https://bsky.app/profile/jay.blog

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TEAM
Founder + Host // Jay Clouse: creatorscience.com
Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Edited by // Tony Santos: @TonyStoodios