Uploaded May 2023 | Updated September 2026, 2 days ago
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Jamie Rawsthorne is formerly half of the Zac and Jay show and is a current Youtube advisor to clients like Codie Sanchez and Morning Brew.
In 2018, Zac and Jay posted "We Entered the World’s Strangest Sport," a video where they take part in the age-old Welsh tradition of bog snorkeling. That video was the catalyst for the channel's explosion, becoming one of the fastest-growing channels on YouTube.
Jamie helped grow the Zac and Jay show to 900,000 subscribers…and then he left.
So in this episode, you’ll learn
• What’s working on YouTube today
• Where YouTube is headed
• How YouTubers can monetize their channel
• And how to steal ideas for your own channel
SPONSOR - USCREEN
Create your own video membership with Uscreen: uscreen.link/creatorscience
🌐 Episode page: podcast.creatorscience.com/jamie-rawsthorne
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
TIMESTAMPS
00:00 - Steal Like a YouTuber
01:46 - How YouTube Has Changed Since 2018
04:11 - Does the Algorithm Hurt Innovation?
07:31 - How to Steal Videos Ethically
09:50 - How to Evaluate Video Performance
11:15 - Don’t Overthink Thumbnails
14:05 - Is YouTube TOO Optimized?
14:56 - Our Lovely Sponsor Uscreen
16:23 - Entertainment YouTube VS Education YouTube
17:43 - The Truth About YouTube Podcasts
19:46 - Monetization and Your Relationship with Your Audience
23:52 - All YouTubers NEED an Email List
27:05 - Dealing With Burnout
***
CONNECT WITH GUEST
🌐 Website: jamierawsthorne.com
🐦 Twitter: twitter.com/jamierawsthorne
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
podcast.creatorscience.com/request
🏁 PAST EPISODES & STARTER PLAYLISTS
podcast.creatorscience.com/episodes
podcast.creatorscience.com/playlists
💼 SPONSORS
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💜 Leave a review on Apple Podcasts
apple.co/3c6oN4g
🟢 Leave a rating on Spotify
spoti.fi/3c6xpYH
***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.
🧪 Join The Lab: join.creatorscience.com
Jamie Rawsthorne is formerly half of the Zac and Jay show and is a current Youtube advisor to clients like Codie Sanchez and Morning Brew.
In 2018, Zac and Jay posted "We Entered the World’s Strangest Sport," a video where they take part in the age-old Welsh tradition of bog snorkeling. That video was the catalyst for the channel's explosion, becoming one of the fastest-growing channels on YouTube.
Jamie helped grow the Zac and Jay show to 900,000 subscribers…and then he left.
So in this episode, you’ll learn
• What’s working on YouTube today
• Where YouTube is headed
• How YouTubers can monetize their channel
• And how to steal ideas for your own channel
SPONSOR - USCREEN
Create your own video membership with Uscreen: uscreen.link/creatorscience
🌐 Episode page: podcast.creatorscience.com/jamie-rawsthorne
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
TIMESTAMPS
00:00 - Steal Like a YouTuber
01:46 - How YouTube Has Changed Since 2018
04:11 - Does the Algorithm Hurt Innovation?
07:31 - How to Steal Videos Ethically
09:50 - How to Evaluate Video Performance
11:15 - Don’t Overthink Thumbnails
14:05 - Is YouTube TOO Optimized?
14:56 - Our Lovely Sponsor Uscreen
16:23 - Entertainment YouTube VS Education YouTube
17:43 - The Truth About YouTube Podcasts
19:46 - Monetization and Your Relationship with Your Audience
23:52 - All YouTubers NEED an Email List
27:05 - Dealing With Burnout
***
CONNECT WITH GUEST
🌐 Website: jamierawsthorne.com
🐦 Twitter: twitter.com/jamierawsthorne
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
podcast.creatorscience.com/request
🏁 PAST EPISODES & STARTER PLAYLISTS
podcast.creatorscience.com/episodes
podcast.creatorscience.com/playlists
💼 SPONSORS
podcast.creatorscience.com/sponsors
💜 Leave a review on Apple Podcasts
apple.co/3c6oN4g
🟢 Leave a rating on Spotify
spoti.fi/3c6xpYH
***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.
