Uploaded August 2024 | Updated September 2026, 1 day ago
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In 2013, Amy Porterfield launched an online course that made $915,000. But just two years before that, her launch completely flopped and only made $267.
Since that massive launch in 2013, she has built a hundred-million-dollar education business.
In this episode, she walks you through the course launch strategy she used.
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TIMESTAMPS
00:00 - She Built a $100M Education Business
00:53 - Quitting After Your First Failure
05:20 - Start Your Membership Journey
06:54 - Do Less but Make More Money
09:27 - $100M Launch Strategy
13:01 - How to Convert Using Webinars
16:31 - How to Get Comfortable Selling
19:33 - Testing Out Strategies
22:25 - Growing an Email List Using Webinars
26:15 - Ad Strategy
29:58 - Increasing Webinar Attendance
32:17 - Text Message Strategy
35:00 - The One Thing You HAVE To Do
***
CONNECT WITH AMY
🌐 Website: amyporterfield.com
🐦 Twitter: https://x.com/amyporterfield
📸 Instagram: instagram.com/amyporterfield
🎵 TikTok: tiktok.com/@amy.porterfield
💼 LinkedIn: linkedin.com/company/amy-porterfield-inc./mycompany
📹 YouTube: youtube.com/user/AmyPorterfield
💻 Facebook: facebook.com/AmyPorterfield
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🏁 PAST EPISODES & STARTER PLAYLISTS
podcast.creatorscience.com/episodes
podcast.creatorscience.com/playlists
💼 SPONSORS
podcast.creatorscience.com/sponsors
TEAM
Founder + Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Start your membership journey with Uscreen: creatorscience.co/uscreen-amy
Grow Your Podcast on YouTube Workshop: creatorscience.co/play
Get CreatorHQ, the system we use to run Creator Science: creatorscience.co/yt-chq-amy
Join 60,000+ creators getting a higher return on attention: creatorscience.co/yt-amy
In 2013, Amy Porterfield launched an online course that made $915,000. But just two years before that, her launch completely flopped and only made $267.
Since that massive launch in 2013, she has built a hundred-million-dollar education business.
In this episode, she walks you through the course launch strategy she used.
🧠 CreatorHQ Operating System: creatorhq.co
🧰 My Full Gear List: creatorscience.com/toolbox
📬 Newsletter: creatorscience.com
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - She Built a $100M Education Business
00:53 - Quitting After Your First Failure
05:20 - Start Your Membership Journey
06:54 - Do Less but Make More Money
09:27 - $100M Launch Strategy
13:01 - How to Convert Using Webinars
16:31 - How to Get Comfortable Selling
19:33 - Testing Out Strategies
22:25 - Growing an Email List Using Webinars
26:15 - Ad Strategy
29:58 - Increasing Webinar Attendance
32:17 - Text Message Strategy
35:00 - The One Thing You HAVE To Do
***
CONNECT WITH AMY
🌐 Website: amyporterfield.com
🐦 Twitter: https://x.com/amyporterfield
📸 Instagram: instagram.com/amyporterfield
🎵 TikTok: tiktok.com/@amy.porterfield
💼 LinkedIn: linkedin.com/company/amy-porterfield-inc./mycompany
📹 YouTube: youtube.com/user/AmyPorterfield
💻 Facebook: facebook.com/AmyPorterfield
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🏁 PAST EPISODES & STARTER PLAYLISTS
podcast.creatorscience.com/episodes
podcast.creatorscience.com/playlists
💼 SPONSORS
podcast.creatorscience.com/sponsors
TEAM
Founder + Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
