Uploaded April 2026 | Updated September 2026, 2 weeks ago
Do you want to understand how successful products and brands are created and marketed?
As part of FLAME Summer School 2026, Prof. Gitesh Chavan, Faculty of Marketing, introduces 'Marketing Essentials,' a course that explores marketing as a continuous function of creating, communicating, and delivering value. You will learn how to develop products and services that align with consumer needs, identify the right target segments through segmentation, targeting, and positioning, and understand consumer buying behavior.
The course also focuses on communication strategies across digital and social media platforms, along with online, offline, and hybrid delivery models. By engaging with how ideas are generated, refined, and taken to market, you can gain a comprehensive understanding of how to build and sell offerings that are both relevant and profitable.
Do you want to understand how successful products and brands are created and marketed?
As part of FLAME Summer School 2026, Prof. Gitesh Chavan, Faculty of Marketing, introduces 'Marketing Essentials,' a course that explores marketing as a continuous function of creating, communicating, and delivering value. You will learn how to develop products and services that align with consumer needs, identify the right target segments through segmentation, targeting, and positioning, and understand consumer buying behavior.
The course also focuses on communication strategies across digital and social media platforms, along with online, offline, and hybrid delivery models. By engaging with how ideas are generated, refined, and taken to market, you can gain a comprehensive understanding of how to build and sell offerings that are both relevant and profitable.
