Uploaded January 2011 | Updated September 2026, 1 day ago
Will the internet make a new utopia, make us smile and fix everything that's wrong with the world? Not according to always-cynical Denis Leary. Rather than sitting around and enjoying the web like a chucklehead, how about saving yourself US$1.2B using Lotus Notes like Chrysler did?
That's more Denis' style. Look to Lotus (at this time recently acquired by IBM) to make your business more business-like.
I get most of my savvy business advice from comedians.
Now, all that joking aside, Denis Leary had made somewhat of a name for himself as a (somewhat) mature guy making fun of people's trivial and childish actions. Mature enough to make fun of foibles and mature enough to charge admission to hear him do it. And he makes money off that here too, cashing in a bit by playing a character who knows how to turn the internet into a business. This was early in the .com boom and the internet was in the middle of a transition from a playground into a marketplace. Out with aimlessly surfing geocities, and in with B-to-B and one-click shopping carts.
This emphasis is made very plain with the inclusion of the word "work" in the tagline "work the web". All the kiddies out of the pool, it's grown-ups time now.
This 30 second promo aired during an October 26th, 1997 showing of X-Files. This was season premiere week for most of the Sunday night lineup on Fox, although X-Files did not premiere until the week after.
Will the internet make a new utopia, make us smile and fix everything that's wrong with the world? Not according to always-cynical Denis Leary. Rather than sitting around and enjoying the web like a chucklehead, how about saving yourself US$1.2B using Lotus Notes like Chrysler did?
That's more Denis' style. Look to Lotus (at this time recently acquired by IBM) to make your business more business-like.
I get most of my savvy business advice from comedians.
Now, all that joking aside, Denis Leary had made somewhat of a name for himself as a (somewhat) mature guy making fun of people's trivial and childish actions. Mature enough to make fun of foibles and mature enough to charge admission to hear him do it. And he makes money off that here too, cashing in a bit by playing a character who knows how to turn the internet into a business. This was early in the .com boom and the internet was in the middle of a transition from a playground into a marketplace. Out with aimlessly surfing geocities, and in with B-to-B and one-click shopping carts.
This emphasis is made very plain with the inclusion of the word "work" in the tagline "work the web". All the kiddies out of the pool, it's grown-ups time now.
This 30 second promo aired during an October 26th, 1997 showing of X-Files. This was season premiere week for most of the Sunday night lineup on Fox, although X-Files did not premiere until the week after.










