Uploaded July 2026 | Updated September 2026, 1 week ago

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Would you let a top-producing technician walk out the door over a $2.00 or $4.00 an hour raise? If so, you are making a massive financial mistake.

In our SDR #367 clip, Chris Collins and the team expose the flawed logic behind technician compensation. GMs and service managers often look at a flat rate as a straight expense rather than realizing the tech is paid by the customer—not the dealership. Learn why your effective labor rate (ELR) is the real metric you should be managing, and how viewing high-producing techs as an "expense" rather than an investment ruins your shop's net profit.

📺 Watch the full SDR #367 episode here: youtu.be/xcYMa3X8S0I

🛠️ Learn the financial systems to run a highly profitable shop: chriscollinsinc.com/op/sdr-live-weekly

#TechnicianShortage #FixedOps #ServiceDriveMath #DealershipLife #ChrisBulldogCollins #SDRLiveAcademy

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