Uploaded September 2022 | Updated September 2026, 21 hours ago
Laver Cup: The True Cost of Tennis
Tennis has long suffered from an image problem. Detractors claim it is a snooty, upper-class sport that is inaccessible to large parts of society.
Some of the criticism has, however, been unfair, particularly when compared to other sports. However, short-term business decisions – with little care for long-term consequences – are in danger of damaging the sport.
Ultimately, attempts to ‘open up’ the sport will continue to fall short if it’s too expensive to watch – both in person and on-screen – and tennis’s reputation as an inaccessible pastime will live on.
Subscribe: tinyurl.com/BaselineTennis | 🔔Make sure to enable all push notifications!🔔
Watch our most recent videos: youtube.com/playlist?list=PLCj0NjN1EnBmSyGqOq--PJz8S0ReoBYPW
Watch our most popular videos: youtube.com/playlist?list=PLCj0NjN1EnBmSyGqOq--PJz8S0ReoBYPW
Follow Baseline Media on the socials:
Website: https://www.baseline-media.com
Instagram: instagram.com/baselinemedia_
TikTok: tiktok.com/@baselinemedia_
Twitter: twitter.com/BaselineMedia_
About Baseline Tennis:
Baseline Tennis adds colour and context to the stories behind the game – both familiar and lesser-known.
Standing apart from the maelstrom of the 24/7 news cycle, Baseline Tennis provides informative, engaging and intelligent content on the past, present and future of the game, focusing on the stories that matter.
Our videos combine 3D imagery, motion graphics, archive footage, graphical illustrations and sound, to create rich and vivid storytelling, bringing the viewer immersive profiles of players, tournaments, key moments from history, the skills of the game and major discussion points.
It's tennis. But viewed differently.
#lavercup #tennis #atp
Laver Cup: The True Cost of Tennis
Tennis has long suffered from an image problem. Detractors claim it is a snooty, upper-class sport that is inaccessible to large parts of society.
Some of the criticism has, however, been unfair, particularly when compared to other sports. However, short-term business decisions – with little care for long-term consequences – are in danger of damaging the sport.
Ultimately, attempts to ‘open up’ the sport will continue to fall short if it’s too expensive to watch – both in person and on-screen – and tennis’s reputation as an inaccessible pastime will live on.
Subscribe: tinyurl.com/BaselineTennis | 🔔Make sure to enable all push notifications!🔔
Watch our most recent videos: youtube.com/playlist?list=PLCj0NjN1EnBmSyGqOq--PJz8S0ReoBYPW
Watch our most popular videos: youtube.com/playlist?list=PLCj0NjN1EnBmSyGqOq--PJz8S0ReoBYPW
Follow Baseline Media on the socials:
Website: https://www.baseline-media.com
Instagram: instagram.com/baselinemedia_
TikTok: tiktok.com/@baselinemedia_
Twitter: twitter.com/BaselineMedia_
About Baseline Tennis:
Baseline Tennis adds colour and context to the stories behind the game – both familiar and lesser-known.
Standing apart from the maelstrom of the 24/7 news cycle, Baseline Tennis provides informative, engaging and intelligent content on the past, present and future of the game, focusing on the stories that matter.
Our videos combine 3D imagery, motion graphics, archive footage, graphical illustrations and sound, to create rich and vivid storytelling, bringing the viewer immersive profiles of players, tournaments, key moments from history, the skills of the game and major discussion points.
It's tennis. But viewed differently.
#lavercup #tennis #atp
