Uploaded October 2021 | Updated September 2026, 43 minutes ago
Tennis has a gambling problem. Now the third-most bet on sport, behind football and horse racing, tennis holds a series of partnerships with the gambling world.
In 2020, the ATP ended a two-year ban on men's tennis tournaments signing deals with sports betting and fantasy firms - action initially taken after advice from the Tennis Integrity Unit following a string of match-fixing incidents.
Tournaments have since wasted little time in striking fresh deals, with Betway becoming the official title partner of the Miami Open. The International Tennis Federation also reinstated a deal with Betway for the Davis Cup.
The women's game has seen similar moves. The WTA has teamed up with US sportsbook company FanDuel while agreeing to a six-year deal with Stats Perform to enhance their in-play betting options.
The surge of popularity of tennis betting is, in part, down to these in-play betting options.
But are the respective tours and federations shirking their responsibilities as guardians of tennis? And is the integrity of the sport risked by enabling a practice that also damages players' mental health? And what of the purity of teenis' brand as it seek to engage a younger audience?
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About Baseline Tennis:
Baseline Tennis adds colour and context to the stories behind the game – both familiar and lesser-known.
Standing apart from the maelstrom of the 24/7 news cycle, Baseline Tennis provides informative, engaging and intelligent content on the past, present and future of the game, focusing on the stories that matter.
Our videos combine 3D imagery, motion graphics, archive footage, graphical illustrations and sound, to create rich and vivid storytelling, bringing the viewer immersive profiles of players, tournaments, key moments from history, the skills of the game and major discussion points.
It's tennis. But viewed differently.
#sloanestephens #tennis #gambling
Tennis has a gambling problem. Now the third-most bet on sport, behind football and horse racing, tennis holds a series of partnerships with the gambling world.
In 2020, the ATP ended a two-year ban on men's tennis tournaments signing deals with sports betting and fantasy firms - action initially taken after advice from the Tennis Integrity Unit following a string of match-fixing incidents.
Tournaments have since wasted little time in striking fresh deals, with Betway becoming the official title partner of the Miami Open. The International Tennis Federation also reinstated a deal with Betway for the Davis Cup.
The women's game has seen similar moves. The WTA has teamed up with US sportsbook company FanDuel while agreeing to a six-year deal with Stats Perform to enhance their in-play betting options.
The surge of popularity of tennis betting is, in part, down to these in-play betting options.
But are the respective tours and federations shirking their responsibilities as guardians of tennis? And is the integrity of the sport risked by enabling a practice that also damages players' mental health? And what of the purity of teenis' brand as it seek to engage a younger audience?
Subscribe: tinyurl.com/BaselineTennis | đź””Make sure to enable all push notifications!đź””
Watch our most recent videos: youtube.com/playlist?list=PLCj0NjN1EnBmSyGqOq--PJz8S0ReoBYPW
Watch our most popular videos: youtube.com/playlist?list=PLCj0NjN1EnBmSyGqOq--PJz8S0ReoBYPW
Subscribe to the 'Baseline Exchanges' Podcast:
plnk.to/baseline-exchanges​
Follow Baseline Media on the socials:
Website: https://www.baseline-media.com​
Instagram: instagram.com/baselinemedia_
TikTok: tiktok.com/@baselinemedia_​
Twitter: twitter.com/BaselineMedia_​
About Baseline Tennis:
Baseline Tennis adds colour and context to the stories behind the game – both familiar and lesser-known.
Standing apart from the maelstrom of the 24/7 news cycle, Baseline Tennis provides informative, engaging and intelligent content on the past, present and future of the game, focusing on the stories that matter.
Our videos combine 3D imagery, motion graphics, archive footage, graphical illustrations and sound, to create rich and vivid storytelling, bringing the viewer immersive profiles of players, tournaments, key moments from history, the skills of the game and major discussion points.
It's tennis. But viewed differently.
#sloanestephens #tennis #gambling
