Uploaded December 2025 | Updated September 2026, 1 week ago
Latin America is rapidly emerging as a powerhouse in iGaming, but success isn’t just about replicating European models. In this exclusive SiGMA Central Europe interview, Hebert Gaban, CCMO Latin America at KAT, explains why cultural relevance, local payment infrastructure, and AI-driven personalization are the keys to scaling sustainably in Brazil, Mexico, and Colombia. Learn how operators can build trust, leverage fintech innovations like Pix, and align technology with regional consumer behavior to capture the $12B+ Latin American market. Discover actionable insights on local adaptation, operational efficiency, and data-driven growth for your iGaming business today.
Video chapters
00:05 – Introduction
00:37 – LatAm iGaming Drivers
02:17 – Cultural Relevance & Localization
03:40 – Payment Infrastructure & Pix
05:30 – AI for Engagement
Join the tech community ➡️ https://linktr.ee/aibcworld
#MiCA #innovation #onlinebetting #fintech #blockchain SiGMACentralEurope
Latin America is rapidly emerging as a powerhouse in iGaming, but success isn’t just about replicating European models. In this exclusive SiGMA Central Europe interview, Hebert Gaban, CCMO Latin America at KAT, explains why cultural relevance, local payment infrastructure, and AI-driven personalization are the keys to scaling sustainably in Brazil, Mexico, and Colombia. Learn how operators can build trust, leverage fintech innovations like Pix, and align technology with regional consumer behavior to capture the $12B+ Latin American market. Discover actionable insights on local adaptation, operational efficiency, and data-driven growth for your iGaming business today.
Video chapters
00:05 – Introduction
00:37 – LatAm iGaming Drivers
02:17 – Cultural Relevance & Localization
03:40 – Payment Infrastructure & Pix
05:30 – AI for Engagement
Join the tech community ➡️ https://linktr.ee/aibcworld
#MiCA #innovation #onlinebetting #fintech #blockchain SiGMACentralEurope
