Uploaded January 2026 | Updated September 2026, 1 week ago

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AI is not only becoming a supportive tool, but also the foundation of how new companies are built. In this exclusive panel from SiGMA Central Europe 2025, industry leaders explore how generative AI is reshaping startup economics, founder profiles, and the rules of scale.
Moderated by Karen Jouve, Co-Founder & CEO of Doors3, the session features Keith Zammit, Gil Solomon, James Spiteri Staines, and Dmytro Sorysh. Together, they examine AI-native business models, “invisible companies”, investor mindset shifts, and the ethical, legal, and governance challenges founders must now navigate.

Video Chapters:
00:06 Introduction
01:10 AI Shift
02:33 Invisible Company
05:16 Enterprise Agility
08:05 AI at Core
10:37 MVP First
13:34 Valuation Change
16:48 New Founders
18:19 AI as CTO
23:22 Human + AI
25:31 Audit Trails
29:56 New Rules

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