Uploaded June 2016 | Updated September 2026, 2 weeks ago
Trade shows are an excellent opportunity to generate awareness for your game. They provide rare access to hundreds of journalists, YouTubers and streamers under one roof. The trouble is, trade shows can just as easily become an expensive waste of time, resulting in zero press encounters, and as one may expect, zero published articles or videos. Fortunately, this disappointing situation is completely avoidable with proper planning, outreach and engagement. Attendees of this presentation will learn effective techniques for securing press meetings prior to an event, ensuring positive impressions during interviews and how to follow up to see published pieces through.
Trade shows are an excellent opportunity to generate awareness for your game. They provide rare access to hundreds of journalists, YouTubers and streamers under one roof. The trouble is, trade shows can just as easily become an expensive waste of time, resulting in zero press encounters, and as one may expect, zero published articles or videos. Fortunately, this disappointing situation is completely avoidable with proper planning, outreach and engagement. Attendees of this presentation will learn effective techniques for securing press meetings prior to an event, ensuring positive impressions during interviews and how to follow up to see published pieces through.
