Konsoll 2014: Its Not About You: A Scientific Approach to Effective Indie Game Marketing @Konsoll
Konsoll 2014: Its Not About You: A Scientific Approach to Effective Indie Game Marketing  @Konsoll
Uploaded November 2014 | Updated September 2026, 2 weeks ago
Emmy Jonassen, a.k.a., the Indie Game Girl, is a Boston-based marketing professional with ten years of agency- and client-side experience. Over the past five years, Emmy has led acquisition and engagement marketing initiatives for two multi-billion dollar technology companies, including Dassault Systèmes, maker of the 3DVIA Studio game engine. Through her professional collaborations with independent game developers, Emmy has developed a deep understanding of the marketing challenges indies face that keep their games from becoming successful.

In Sept. 2012, with the philosophy that winning games require exceptional design AND marketing, Emmy started Indie Game Girl–a free marketing resource for indies that provides actionable, step-by-step instruction.

indiegamegirl.com
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Konsoll 2014: It's Not About You: A Scientific Approach to Effective Indie Game Marketing

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