Uploaded January 2023 | Updated September 2026, 3 days ago
On January 28, 2010, Kobe Bryant’s high school teammate Jermaine Griffin shared an inspiring message with the Lower Merion high school basketball team. Griffin said, “I don’t believe in luck. Luck don’t happen.”
Full video from Wolvie: youtu.be/eV9Ho9QoJhI
Excerpt from ‘Having Made Kobe Bryant $800 Million, Coca Cola’s BodyArmor Donated $24 Million To His Mambacita Sports Foundation’ article by Amulya Shekhar:
The BodyArmor sports drink brand was launched in 2011. It generated $10 million in sales in the financial year of 2013. Kobe discovered the drink while he was rehabbing from his Achilles tear, which he suffered in the 2012-13 NBA season.
He believed that the product could be disruptive in a sports drink market paced by Gatorade and Powerade, who he believed had become bland in their approach.
Thus, the Black Mamba invested $6 million into the company for a stake of over 10% in March 2014. This move netted him one of the 6 board seats in the company. The brand also drew the attention of James Harden and Kevin Love, who invested in it apart from appearing in its endorsements.
In the years that followed, BodyArmor surged into prominence in its segment. F&B giants Coca Cola took notice, and in 2018, they invested $300 million at a $2 billion valuation. This brought Kobe’s stake to a valuation of $200 million.
Coca Cola also acquired a 70% stake in the company in 2021, bringing its valuation to $8 billion. BodyArmor generated nearly $2.4 billion in revenue for the year 2022.
Full article: thesportsrush.com/nba-news-having-made-kobe-bryant-800-million-coca-colas-bodyarmor-donated-24-million-to-his-mambacita-sports-foundation/?amp
🏷 #jermainegriffin #lowermerion #kobebryant #kobe #mamba #mambamentality #motivational #inspirational #workethic
On January 28, 2010, Kobe Bryant’s high school teammate Jermaine Griffin shared an inspiring message with the Lower Merion high school basketball team. Griffin said, “I don’t believe in luck. Luck don’t happen.”
Full video from Wolvie: youtu.be/eV9Ho9QoJhI
Excerpt from ‘Having Made Kobe Bryant $800 Million, Coca Cola’s BodyArmor Donated $24 Million To His Mambacita Sports Foundation’ article by Amulya Shekhar:
The BodyArmor sports drink brand was launched in 2011. It generated $10 million in sales in the financial year of 2013. Kobe discovered the drink while he was rehabbing from his Achilles tear, which he suffered in the 2012-13 NBA season.
He believed that the product could be disruptive in a sports drink market paced by Gatorade and Powerade, who he believed had become bland in their approach.
Thus, the Black Mamba invested $6 million into the company for a stake of over 10% in March 2014. This move netted him one of the 6 board seats in the company. The brand also drew the attention of James Harden and Kevin Love, who invested in it apart from appearing in its endorsements.
In the years that followed, BodyArmor surged into prominence in its segment. F&B giants Coca Cola took notice, and in 2018, they invested $300 million at a $2 billion valuation. This brought Kobe’s stake to a valuation of $200 million.
Coca Cola also acquired a 70% stake in the company in 2021, bringing its valuation to $8 billion. BodyArmor generated nearly $2.4 billion in revenue for the year 2022.
Full article: thesportsrush.com/nba-news-having-made-kobe-bryant-800-million-coca-colas-bodyarmor-donated-24-million-to-his-mambacita-sports-foundation/?amp
🏷 #jermainegriffin #lowermerion #kobebryant #kobe #mamba #mambamentality #motivational #inspirational #workethic
