Uploaded February 2025 | Updated September 2026, 3 weeks ago

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Close More Deals by Making Sure Everyone Wins
Avoid the zero-sum trap when dealmaking, and you’ll likely make more deals.

Learn how in this lesson from Ken Sterling's masterclass: Lock In Deals With Influence & Persuasion.

Or read about how to make win-win deals at: inc.com/ken-sterling/close-more-deals-by-making-sure-everyone-wins/91141813

To hire this speaker to speak at your next event, contact BigSpeak Speakers Bureau (805) 965-1400.

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This video is part of the &then Speaker Series, a partnership between Madecraft and Cornerstone OnDemand!

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