Uploaded January 2025 | Updated September 2026, 1 hour ago
Want some help gaining your next 10-to-15 pounds of muscle? Or losing your next 10-to-15 pounds of fat? Or both at the same time?
Here are 5 ways I can assist whenever you’re ready, including free fitness plans, coaching, books, and more: mikematthews.co/yt
---
Why is simplicity so important in marketing? What is the “unique game” approach, and why does it work? And how does storytelling help you build trust and achieve long-term results?
In this episode, I sit down with Jonathan Goodman, acclaimed author and entrepreneur, to discuss the insights behind his latest book, The Obvious Choice.
Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the Obvious Choice podcast, a top show for coaches and entrepreneurs. Featured in Men’s Health, Forbes, and more, Jon has helped over 200,000 small business owners worldwide grow their businesses.
In this interview, you’ll learn . . .
What it means to define your “unique game” and play to your strengths
Why storytelling is critical for connecting with your audience
How to focus on solving problems, not chasing likes or algorithms
The power of community, specificity, and familiarity in building trust
Why success comes from simplicity and identifying your "good enough"
And more . . .
So, if you want to discover practical strategies for finding your way in a crowded market while staying true to your goals, click play and join the conversation.
---
Timestamps:
00:00 Intro
04:57 Why “The Obvious Choice”?
09:30 Winning the Internet
17:57 Growth strategies
26:01 Smart marketing
32:38 Writing a book: why and how
39:46 Writing focus
47:02 Choosing your game
01:00:38 Exploring your hypothesis
01:07:05 Finding focus
01:13:36 Commitment and consistency
01:17:59 Knowing when to quit
01:22:32 Achieving excellence
---
Mentioned on the Show:
Pulse: legionathletics.com/products/supplements/pulse-pre-workout/?utm_source=blog&utm_medium=link&utm_campaign=PulseCTA
The Shredded Chef: legionathletics.com/products/books/the-shredded-chef/?utm_source=blog&utm_medium=link&utm_campaign=TSCCTA
Creatine Monohydrate: legionathletics.com/products/supplements/micronized-creatine-monohydrate/?utm_source=blog&utm_medium=link&utm_campaign=MicronizedCreatineCTA
Jonathan Goodman X: https://x.com/itscoachgoodman
Jonathan Goodman Instagram: instagram.com/itscoachgoodman
Jonathan Goodman YouTube: youtube.com/@JonathanGoodmanCoach
Jonathan Goodman Linkedin: linkedin.com/in/jon-goodman
The Obvious Choice Podcast: youtube.com/playlist?list=PLDEsvpfgQaF2tZkwDfnVwcPpfPc0PA-Zd
The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way: amzn.to/3DhrXjn
Want some help gaining your next 10-to-15 pounds of muscle? Or losing your next 10-to-15 pounds of fat? Or both at the same time?
Here are 5 ways I can assist whenever you’re ready, including free fitness plans, coaching, books, and more: mikematthews.co/yt
---
Why is simplicity so important in marketing? What is the “unique game” approach, and why does it work? And how does storytelling help you build trust and achieve long-term results?
In this episode, I sit down with Jonathan Goodman, acclaimed author and entrepreneur, to discuss the insights behind his latest book, The Obvious Choice.
Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the Obvious Choice podcast, a top show for coaches and entrepreneurs. Featured in Men’s Health, Forbes, and more, Jon has helped over 200,000 small business owners worldwide grow their businesses.
In this interview, you’ll learn . . .
What it means to define your “unique game” and play to your strengths
Why storytelling is critical for connecting with your audience
How to focus on solving problems, not chasing likes or algorithms
The power of community, specificity, and familiarity in building trust
Why success comes from simplicity and identifying your "good enough"
And more . . .
So, if you want to discover practical strategies for finding your way in a crowded market while staying true to your goals, click play and join the conversation.
---
Timestamps:
00:00 Intro
04:57 Why “The Obvious Choice”?
09:30 Winning the Internet
17:57 Growth strategies
26:01 Smart marketing
32:38 Writing a book: why and how
39:46 Writing focus
47:02 Choosing your game
01:00:38 Exploring your hypothesis
01:07:05 Finding focus
01:13:36 Commitment and consistency
01:17:59 Knowing when to quit
01:22:32 Achieving excellence
---
Mentioned on the Show:
Pulse: legionathletics.com/products/supplements/pulse-pre-workout/?utm_source=blog&utm_medium=link&utm_campaign=PulseCTA
The Shredded Chef: legionathletics.com/products/books/the-shredded-chef/?utm_source=blog&utm_medium=link&utm_campaign=TSCCTA
Creatine Monohydrate: legionathletics.com/products/supplements/micronized-creatine-monohydrate/?utm_source=blog&utm_medium=link&utm_campaign=MicronizedCreatineCTA
Jonathan Goodman X: https://x.com/itscoachgoodman
Jonathan Goodman Instagram: instagram.com/itscoachgoodman
Jonathan Goodman YouTube: youtube.com/@JonathanGoodmanCoach
Jonathan Goodman Linkedin: linkedin.com/in/jon-goodman
The Obvious Choice Podcast: youtube.com/playlist?list=PLDEsvpfgQaF2tZkwDfnVwcPpfPc0PA-Zd
The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way: amzn.to/3DhrXjn
