Jen Luv | Is this the END of ELF Cosmetics? Do they support a CULT? @jenluv | Uploaded 10 months ago | Updated 3 hours ago
I've been getting creepy emails over the past few weeks asking me to share this story with you about Elf Cosmetics' alleged connections with very very bad people. But this story is way more than it seems to be and the person who emailed me is NOT getting the video that they wanted. I'll share the evidence that they presented so that you can make a decision for yourself.

*NOTE* I learned through the comments that I explained short sales really really badly! I'm so sorry! Here's a link that describes it accurately: investor.gov/introduction-investing/investing-basics/glossary/short-sales

*video links*
RECOMMEND - @benandemilshow react to the report published by Spruce Point - youtu.be/4yTSUeqFzgM?si=vOccjgoNTB6pgKdD
Spruce Point's video about this topic: youtu.be/XJkIAOSsAzU?si=ymOxxwDvzKKjDf1d
@moversshakersco use ELF as a case study to promote their business youtu.be/fi6MATONwsE?si=04Jd5_oVO594S6Kg
@elfcosmetics Eyes Lips Face Song youtu.be/OAj9B2OvJwM?si=TRbwK7B-qA440ikt

*Websites*
Movers + Shakers Website moversshakers.co
Spruce Point's Report Original Spruce Point Article sprucepointcap.com/research/e-l-f-beauty

*Article Links*
Articles about Spruce Point's Report
Rolling Stone rollingstone.com/culture/culture-features/viral-tiktok-elf-sex-cult-nxivm-1234879281/amp
Market Watch Marketwatch Article about Spruce Point marketwatch.com/story/e-l-f-s-stock-falls-after-short-seller-spruce-point-alleges-ties-to-defunct-nxivm-sex-cult-389c987d
Investorplace investorplace.com/2023/11/short-report-alert-nxivm-sex-cult-ties-could-torpedo-elf-stock
Reuters reuters.com/business/finance/spruce-point-short-elf-beauty-over-vendor-partnerships-2023-11-09
Businesswire businesswire.com/news/home/20231109406152/en/Spruce-Point-Capital-Management-Announces-Investment-Opinion-Releases-Report-and-Strong-Sell-Research-Opinion-on-e.l.f.-Beauty-Inc.-NYSE-ELF
Estee Laundry's Post on Instagram instagram.com/p/Cze4L7fBl7i/?img_index=3

*Wayback Machine Links*
Evan Horowitz About me Page 2016 web.archive.org/web/20160125172819/http://www.evanhorowitz.me/about-evan
Movers + Shakers brands they’ve worked with November 10, 2023 web.archive.org/web/20231110093603/moversshakers.co/our-work

*Other Related Links*
XM ELF Stock Update November 20 xm.com/research/markets/allNews/reuters/elf-beauty-falls-as-spruce-point-maintains-short-position-53699818
Allison Mack released from prison cnn.com/2023/07/05/us/allison-mack-nxivm-prison-release/index.html
How short selling works investopedia.com/articles/investing/100913/basics-short-selling.asp
ELF ups projections for 2024 investor.elfbeauty.com/news-and-events/press-releases/landing-news/2023/11-01-2023-200622262
Forbes Expose forbes.com/sites/willyakowicz/2019/05/15/keith-raniere-the-leader-of-the-nxivm-sex-cult/?sh=4190cb7435a9
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