Uploaded August 2026 | Updated September 2026, 3 weeks ago
This week in makeup and beauty industry news, we're talking about the lengths brands will go to to get YOUR money. Did Mikayla Nogueira make an honest mistake with the Cover Girl Clean Fresh Yummy Big Oil Stick? Or was it just marketing? Plus, there's a new beauty trend tricking customers, Erin Parsons starts something BIG, Indie beauty brands could be in trouble with the new EU regulations, Shiseido is also going after zombie cells, and so much more!
Erin Parson’s Makeup Archive - archive.makeuparchive.org
*Articles*
EU Regulations tinyurl.com/4mrrjsbu tinyurl.com/2bhwkba8 tinyurl.com/38x39z4t tinyurl.com/da3zprt5
Erin Parson’s Makeup Archive - tinyurl.com/36wc3j57
Zombie Cells - tinyurl.com/y3cnt7xw tinyurl.com/3fa6vcwx
B&BW x Nightmare Before Christmas - tinyurl.com/2u747n5e
Native x Peanuts tinyurl.com/ydvb79ek
Jo Malone London x Fortnite tinyurl.com/yc2fyhna
Stila x Hunger Games tinyurl.com/348has54
Goodwipes x Liquid Death tinyurl.com/vzhssknx
Skindinavia tinyurl.com/2ehk6bzz
Lindsay Lohan tinyurl.com/9epzwd5x tinyurl.com/mr39sp4s
*Social Content*
Caitlin Costello youtube.com/watch?v=67EamC-SEvE
change.org petition https://c.org/mjkrTmtcdN
*Not Affiliated Purchase Links*
- Indie Makeup On My Face -
Hindash Lip Liner in Hush - hindash.com/products/lip-tone?variant=42457089409238
Clionadh shadows in Exothermic and Archway - clionadhcosmetics.com/products/exothermic-dimensional-lite-multichrome-eyeshadow?_pos=1&_sid=cde3de5a7&_ss=r clionadhcosmetics.com/products/archway-earth-vibrant-multichrome-pigment?_pos=1&_sid=305122c21&_ss=r
Lethal Cosmetics blush in Mr. Krabs - lethalcosmetics.com/products/jellyfishing-face-glow-bundle
Native - nativecos.com/collections/new-arrivals
Goodwipes - goodwipes.com/products/scream-soda-goodwipes
Stila - stilacosmetics.com
*Time Stamps*
0:00 Intro
1:43 Did Mikayla Just Start LashGate 2.0?
11:30 The New Beauty LIE Getting Attention on Instagram
13:39 This Online Makeup History Museum is EPIC
16:25 Indie Beauty Brands in MORE Trouble with New EU Rules?
22:59 Shiseido is Working to KILL Zombies in Your Skin
26:01 Skindinavia vs. Urban Decay: It Wasn’t About Revenge
30:41 Lindsay Lohan Skincare Line Coming Soon?
33:06 Beauty Collabs Through the Years
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I create these videos in Victoria, BC, on the unceded ancestral territories of the Lək̓ʷəŋən (Songhees and Esquimalt) Peoples. I acknowledge their enduring relationship with these lands and waters, and I am grateful to live, work, and create here.
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. We discuss beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. On this channel, you'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99USD per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Codes
My favorite hoodies and sweatshirts comfrt.com/JEN34033
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
This week in makeup and beauty industry news, we're talking about the lengths brands will go to to get YOUR money. Did Mikayla Nogueira make an honest mistake with the Cover Girl Clean Fresh Yummy Big Oil Stick? Or was it just marketing? Plus, there's a new beauty trend tricking customers, Erin Parsons starts something BIG, Indie beauty brands could be in trouble with the new EU regulations, Shiseido is also going after zombie cells, and so much more!
Erin Parson’s Makeup Archive - archive.makeuparchive.org
*Articles*
EU Regulations tinyurl.com/4mrrjsbu tinyurl.com/2bhwkba8 tinyurl.com/38x39z4t tinyurl.com/da3zprt5
Erin Parson’s Makeup Archive - tinyurl.com/36wc3j57
Zombie Cells - tinyurl.com/y3cnt7xw tinyurl.com/3fa6vcwx
B&BW x Nightmare Before Christmas - tinyurl.com/2u747n5e
Native x Peanuts tinyurl.com/ydvb79ek
Jo Malone London x Fortnite tinyurl.com/yc2fyhna
Stila x Hunger Games tinyurl.com/348has54
Goodwipes x Liquid Death tinyurl.com/vzhssknx
Skindinavia tinyurl.com/2ehk6bzz
Lindsay Lohan tinyurl.com/9epzwd5x tinyurl.com/mr39sp4s
*Social Content*
Caitlin Costello youtube.com/watch?v=67EamC-SEvE
change.org petition https://c.org/mjkrTmtcdN
*Not Affiliated Purchase Links*
- Indie Makeup On My Face -
Hindash Lip Liner in Hush - hindash.com/products/lip-tone?variant=42457089409238
Clionadh shadows in Exothermic and Archway - clionadhcosmetics.com/products/exothermic-dimensional-lite-multichrome-eyeshadow?_pos=1&_sid=cde3de5a7&_ss=r clionadhcosmetics.com/products/archway-earth-vibrant-multichrome-pigment?_pos=1&_sid=305122c21&_ss=r
Lethal Cosmetics blush in Mr. Krabs - lethalcosmetics.com/products/jellyfishing-face-glow-bundle
Native - nativecos.com/collections/new-arrivals
Goodwipes - goodwipes.com/products/scream-soda-goodwipes
Stila - stilacosmetics.com
*Time Stamps*
0:00 Intro
1:43 Did Mikayla Just Start LashGate 2.0?
11:30 The New Beauty LIE Getting Attention on Instagram
13:39 This Online Makeup History Museum is EPIC
16:25 Indie Beauty Brands in MORE Trouble with New EU Rules?
22:59 Shiseido is Working to KILL Zombies in Your Skin
26:01 Skindinavia vs. Urban Decay: It Wasn’t About Revenge
30:41 Lindsay Lohan Skincare Line Coming Soon?
33:06 Beauty Collabs Through the Years
----------------------------------------------------------------
I create these videos in Victoria, BC, on the unceded ancestral territories of the Lək̓ʷəŋən (Songhees and Esquimalt) Peoples. I acknowledge their enduring relationship with these lands and waters, and I am grateful to live, work, and create here.
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. We discuss beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. On this channel, you'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99USD per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Codes
My favorite hoodies and sweatshirts comfrt.com/JEN34033
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
