Uploaded May 2025 | Updated September 2026, 3 weeks ago
Welcome to What's Up in Makeup NEWS! Thank you to Helix Sleep for sponsoring! Helix’s Memorial Day Exclusive Partner Offer is live now for a limited time – Visit helixsleep.com/jenluv to get 27% Off Sitewide + Free Bedding Bundle with any Luxe or Elite Mattress Order. #helixsleep
In this week’s beauty industry breakdown, we’re covering all the major headlines shaking up the cosmetics world. From Huda Beauty backing down after a setting spray showdown with Charlotte Tilbury, to Shakira launching a haircare line, to Ice Spice teaming up with Revlon for her first fragrance dea, it has been a wild week in beauty news.
We’re also looking at the Top 100 Beauty Companies of 2024, why Drunk Elephant’s sales are slipping, and how Mexican beauty brands are making global moves with Gen Z and TikTok Shop. Plus, find out how Touchland’s viral hand sanitizers just led to a $700 million deal, and a hilarious ad by Jennifer Aniston's LolaVie. Oh and a fascinating preview of Ole Henriksen's upcoming biopic.
Grab a coffee and get ready for all the cosmetics industry drama, brand moves, celebrity collabs, and big money headlines all in one video.
*Mexican Beauty Brands*
Sarelly Sarelly
Aora Mexico
OD Beauty
House of Bo
Botica Floral
Xinu
*Time Stamps*
0:00 Intro
1:14 Thank you to our sponsor, Helix!
3:49 Charlotte Tilbury files complaint against Huda Beauty
11:53 Two new celebrity lines on the way
15:41 Top 100 Beauty Companies for 2024
20:32 Drunk Elephant and Revolution Beauty aren't doing well
28:54 Mexican Beauty Brands on the Rise
30:52 Touchland sells for $700 million!
33:39 Ole Henrikson Biopic on the way
37:12 LolaVie campaign with Jennifer Aniston
*Article Links*
Shakira hair brand tinyurl.com/367uuek8
Ice Spice Fragrance tinyurl.com/23jxz3m4 tinyurl.com/yc7djupb
Charlotte Tilbury vs Huda Beauty tinyurl.com/3px6zuf2 tinyurl.com/2j9rp8rc tinyurl.com/y3w2e4ha
Top 100 Beauty Brands tinyurl.com/337pv4f3
Drunk Elephant tinyurl.com/4jszt9az tinyurl.com/mvr3px8v tinyurl.com/493apc3t
Revolution Beauty tinyurl.com/3t9yjduc
Mexican Beauty tinyurl.com/2993zams
Touchland tinyurl.com/uyj55teb tinyurl.com/5n6cr42z
Ole Henriksen tinyurl.com/ya4y2pu8
LolaVie tinyurl.com/mr2cs2de
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Curious about my current favorite skincare and makeup products? I've got a bunch for you all in one place! shop.howl.me/JenLuv
Want a written version of the latest makeup news? Check out my free Subtack here: jenluv.substack.com
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
The What's Up In Makeup LIVE CHAT Podcast is now available! You can access it through YouTube or through YouTube Music! youtube.com/playlist?list=PLkvMuM8y-gS0ELxRW9j_wgwDTKx2IR0-x
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Code
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
CURRENT SETUP:
IKEA Alex Drawers (9): go.magik.ly/ml/vr6g
IKEA Alex Drawers (5): go.magik.ly/ml/vr6h
Main Camera: shop-links.co/1754696005976721339
FAVORITE Lens right now: shop-links.co/1754696005286447409
Lens Adapter for GH5: shop-links.co/1754696006107520142
Best Lights: amzn.to/3adDo7B
Diffuser for Best Lights: amzn.to/2Tarfe5
Welcome to What's Up in Makeup NEWS! Thank you to Helix Sleep for sponsoring! Helix’s Memorial Day Exclusive Partner Offer is live now for a limited time – Visit helixsleep.com/jenluv to get 27% Off Sitewide + Free Bedding Bundle with any Luxe or Elite Mattress Order. #helixsleep
In this week’s beauty industry breakdown, we’re covering all the major headlines shaking up the cosmetics world. From Huda Beauty backing down after a setting spray showdown with Charlotte Tilbury, to Shakira launching a haircare line, to Ice Spice teaming up with Revlon for her first fragrance dea, it has been a wild week in beauty news.
We’re also looking at the Top 100 Beauty Companies of 2024, why Drunk Elephant’s sales are slipping, and how Mexican beauty brands are making global moves with Gen Z and TikTok Shop. Plus, find out how Touchland’s viral hand sanitizers just led to a $700 million deal, and a hilarious ad by Jennifer Aniston's LolaVie. Oh and a fascinating preview of Ole Henriksen's upcoming biopic.
Grab a coffee and get ready for all the cosmetics industry drama, brand moves, celebrity collabs, and big money headlines all in one video.
*Mexican Beauty Brands*
Sarelly Sarelly
Aora Mexico
OD Beauty
House of Bo
Botica Floral
Xinu
*Time Stamps*
0:00 Intro
1:14 Thank you to our sponsor, Helix!
3:49 Charlotte Tilbury files complaint against Huda Beauty
11:53 Two new celebrity lines on the way
15:41 Top 100 Beauty Companies for 2024
20:32 Drunk Elephant and Revolution Beauty aren't doing well
28:54 Mexican Beauty Brands on the Rise
30:52 Touchland sells for $700 million!
33:39 Ole Henrikson Biopic on the way
37:12 LolaVie campaign with Jennifer Aniston
*Article Links*
Shakira hair brand tinyurl.com/367uuek8
Ice Spice Fragrance tinyurl.com/23jxz3m4 tinyurl.com/yc7djupb
Charlotte Tilbury vs Huda Beauty tinyurl.com/3px6zuf2 tinyurl.com/2j9rp8rc tinyurl.com/y3w2e4ha
Top 100 Beauty Brands tinyurl.com/337pv4f3
Drunk Elephant tinyurl.com/4jszt9az tinyurl.com/mvr3px8v tinyurl.com/493apc3t
Revolution Beauty tinyurl.com/3t9yjduc
Mexican Beauty tinyurl.com/2993zams
Touchland tinyurl.com/uyj55teb tinyurl.com/5n6cr42z
Ole Henriksen tinyurl.com/ya4y2pu8
LolaVie tinyurl.com/mr2cs2de
----------------------------------------------------------------
Curious about my current favorite skincare and makeup products? I've got a bunch for you all in one place! shop.howl.me/JenLuv
Want a written version of the latest makeup news? Check out my free Subtack here: jenluv.substack.com
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
The What's Up In Makeup LIVE CHAT Podcast is now available! You can access it through YouTube or through YouTube Music! youtube.com/playlist?list=PLkvMuM8y-gS0ELxRW9j_wgwDTKx2IR0-x
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Code
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
CURRENT SETUP:
IKEA Alex Drawers (9): go.magik.ly/ml/vr6g
IKEA Alex Drawers (5): go.magik.ly/ml/vr6h
Main Camera: shop-links.co/1754696005976721339
FAVORITE Lens right now: shop-links.co/1754696005286447409
Lens Adapter for GH5: shop-links.co/1754696006107520142
Best Lights: amzn.to/3adDo7B
Diffuser for Best Lights: amzn.to/2Tarfe5
