Uploaded November 2025 | Updated September 2026, 3 weeks ago
Becca Cosmetics was an ICONIC makeup brand for over 20 years and, despite doing many things right, it only took one influencer and a series of fatal mistakes to bring them down. This is the story of how Becca went from the sweetheart of the beauty community to out of business in just a few short years. Buckle in, it's a wild ride!
Want to know more about Deciem and The Ordinary? This is my favorite video that I've ever made.
It's the second part out of 2 of my deep dive on the company. The first part is good, but this part is...it hits different. youtube.com/watch?v=qNCf0dmAfrg
*Time Stamps*
0:00 Intro
1:40 Chapter 1 - In The Beginning (2001-2011)
10:15 Chapter 2 - The Impact of Jaclyn Hill (2012-2015)
16:06 Chapter 3 - The Champagne Popped (2015)
46:40 Chapter 4 - Falling Down the Hill (2016-2018)
1:09:06 Chapter 5 - A Series of Fatal Mistakes (2018-2021)
1:18:34 Chapter 6 - Goodbye...kind of... (2021-2025)
SOURCES
Origin Story - tinyurl.com/3ahszf6z tinyurl.com/3xbz4nj9 tinyurl.com/48bee48j
Champagne Pop - tinyurl.com/4d2rdfkx tinyurl.com/4navawmn via WBM tinyurl.com/2ww9jmet
Selling to Estee Lauder tinyurl.com/yc4eucyc
Let Me Learn Ya - tinyurl.com/568srjd5
Concealer Recall tinyurl.com/mtdxae7n
Arm Swatch Debacle tinyurl.com/2bbdy6z7
Closing The Company tinyurl.com/5b7dvtj8 tinyurl.com/5buysbcz tinyurl.com/4bbsenmh tinyurl.com/yc735a5r tinyurl.com/k9uur6ux tinyurl.com/mt9zy6tb tinyurl.com/37yvpb9w
Where are they now tinyurl.com/edbfr3ce tinyurl.com/pd9dyuj3
Morphe v Becca Lawsuit pacermonitor.com/case/25248805/Morphe
Trendmood’s post about Prosecco Pop instagram.com/p/BPZLg8kBtfD/?utm_source=ig_embed&ig_rid=00244487-41e9-472a-b7fb-5aa0028ea26e
VIDEOS -
@elleoflore
youtube.com/watch?v=iEzgOg1_2FY
youtu.be/I22D-5-tBdA?si=hkn3YP3705pxRcaS
2018 @wwd Digital Beauty Forum - Robert DeBaker, BECCA | WWD youtube.com/watch?v=qp7k2JClwmQ
@RobertWelsh youtube.com/watch?v=CFeEB_B6j2k
@ImJustHereForTheTea youtube.com/watch?v=Ynq7wIJqtfM
----------------------------------------------------------------
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
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Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
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Affiliate Codes
Greenlight is my FAVORITE tool to teach my kids about money mangement. Check it out here: share.greenlight.com/148553866
My favorite hoodies and sweatshirts comfrt.com/JEN34033
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
CURRENT SETUP:
IKEA Alex Drawers (9): go.magik.ly/ml/vr6g
IKEA Alex Drawers (5): go.magik.ly/ml/vr6h
Main Camera: shop-links.co/1754696005976721339
FAVORITE Lens right now: shop-links.co/1754696005286447409
Lens Adapter for GH5: shop-links.co/1754696006107520142
Best Lights: amzn.to/3adDo7B
Diffuser for Best Lights: amzn.to/2Tarfe5
Good Lights: amzn.to/2TuDjaa
Vlog Cam(Great Starter for YT): amzn.to/2PBgeOm
Good Mic: amzn.to/2NkeNpR
Best Mic: amzn.to/2PyJ1FP
AWESOME LENSES FOR MY PHONE! : shop-links.co/1754696009072833955
Tripod: shop-links.co/1754696008219826685
Becca Cosmetics was an ICONIC makeup brand for over 20 years and, despite doing many things right, it only took one influencer and a series of fatal mistakes to bring them down. This is the story of how Becca went from the sweetheart of the beauty community to out of business in just a few short years. Buckle in, it's a wild ride!
Want to know more about Deciem and The Ordinary? This is my favorite video that I've ever made.
It's the second part out of 2 of my deep dive on the company. The first part is good, but this part is...it hits different. youtube.com/watch?v=qNCf0dmAfrg
*Time Stamps*
0:00 Intro
1:40 Chapter 1 - In The Beginning (2001-2011)
10:15 Chapter 2 - The Impact of Jaclyn Hill (2012-2015)
16:06 Chapter 3 - The Champagne Popped (2015)
46:40 Chapter 4 - Falling Down the Hill (2016-2018)
1:09:06 Chapter 5 - A Series of Fatal Mistakes (2018-2021)
1:18:34 Chapter 6 - Goodbye...kind of... (2021-2025)
SOURCES
Origin Story - tinyurl.com/3ahszf6z tinyurl.com/3xbz4nj9 tinyurl.com/48bee48j
Champagne Pop - tinyurl.com/4d2rdfkx tinyurl.com/4navawmn via WBM tinyurl.com/2ww9jmet
Selling to Estee Lauder tinyurl.com/yc4eucyc
Let Me Learn Ya - tinyurl.com/568srjd5
Concealer Recall tinyurl.com/mtdxae7n
Arm Swatch Debacle tinyurl.com/2bbdy6z7
Closing The Company tinyurl.com/5b7dvtj8 tinyurl.com/5buysbcz tinyurl.com/4bbsenmh tinyurl.com/yc735a5r tinyurl.com/k9uur6ux tinyurl.com/mt9zy6tb tinyurl.com/37yvpb9w
Where are they now tinyurl.com/edbfr3ce tinyurl.com/pd9dyuj3
Morphe v Becca Lawsuit pacermonitor.com/case/25248805/Morphe
Trendmood’s post about Prosecco Pop instagram.com/p/BPZLg8kBtfD/?utm_source=ig_embed&ig_rid=00244487-41e9-472a-b7fb-5aa0028ea26e
VIDEOS -
@elleoflore
youtube.com/watch?v=iEzgOg1_2FY
youtu.be/I22D-5-tBdA?si=hkn3YP3705pxRcaS
2018 @wwd Digital Beauty Forum - Robert DeBaker, BECCA | WWD youtube.com/watch?v=qp7k2JClwmQ
@RobertWelsh youtube.com/watch?v=CFeEB_B6j2k
@ImJustHereForTheTea youtube.com/watch?v=Ynq7wIJqtfM
----------------------------------------------------------------
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Codes
Greenlight is my FAVORITE tool to teach my kids about money mangement. Check it out here: share.greenlight.com/148553866
My favorite hoodies and sweatshirts comfrt.com/JEN34033
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
CURRENT SETUP:
IKEA Alex Drawers (9): go.magik.ly/ml/vr6g
IKEA Alex Drawers (5): go.magik.ly/ml/vr6h
Main Camera: shop-links.co/1754696005976721339
FAVORITE Lens right now: shop-links.co/1754696005286447409
Lens Adapter for GH5: shop-links.co/1754696006107520142
Best Lights: amzn.to/3adDo7B
Diffuser for Best Lights: amzn.to/2Tarfe5
Good Lights: amzn.to/2TuDjaa
Vlog Cam(Great Starter for YT): amzn.to/2PBgeOm
Good Mic: amzn.to/2NkeNpR
Best Mic: amzn.to/2PyJ1FP
AWESOME LENSES FOR MY PHONE! : shop-links.co/1754696009072833955
Tripod: shop-links.co/1754696008219826685
