Uploaded May 2025 | Updated September 2026, 2 weeks ago

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Red 40 isn’t just a food dye - it’s a symbol of America’s love for loud and brightly colored food. It’s been linked to behavioral issues...but it’s still in thousands of food products, and it's not only in 'junk food'.

Today we're talking about red 40 and the other artificial dyes being "voluntarily phased out" by the food industry, after the FDA recently asked them to remove them from the food supply.

0:00 - Is This Goodbye?
1:43 - Red 40 aka Allura Red aka E129
4:40 - United States vs Europe
5:38 - The Trix Situation
9:40 - Red 40 vs Tiktok Kids
14:55 - What does the science say?
17:40 - Why is it still in our food?
21:45 - The power of color