Uploaded November 2024 | Updated September 2026, 3 weeks ago

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This week I'm teaching a masterclass on storytelling, pitching and getting buy-in for the Service Design Network Academy and we’re exploring classic story structures and also think about what journey our org or client is on.

Every week I spend my days coaching design leaders and in these videos, I reflect upon the common themes and questions that come up in the week. 

This week I share some thoughts about design taking a role as wise guide rather than being the hero of the story (even though our egos might like the idea of the latter).

⏱️⏱️ TIMESTAMPS ⏱️⏱️
00:00 Intro
00:11 What story are you in?
00:40 The Hero's Journey
00:57 The Wise Guide
01:34 Design as the Guide, not the Hero
02:47 Outro

👇👇 LINKS 👇👇
- Servant Leadership or Martyrdom Burnout? youtu.be/Wsj7RwSByNc
- Design Leadership Coaching: polaine.com/coaching
- Online Course: courses.polaine.com
- Andy's website - polaine.com
- Subscribe to Power of Ten podcast - pln.me/p10
- Subscribe to Andy’s newsletter Doctor’s Note - pln.me/nws
- Andy's YouTube channel - youtube.com/@apolaine
- Andy's online courses - courses.polaine.com
- Andy on Mastodon - https://pkm.social/@apolaine
- Andy on LinkedIn - linkedin.com/in/apolaine
- Suggestions? Feedback? Get in touch! - polaine.com/contact