Uploaded May 2025 | Updated September 2026, 2 weeks ago

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Every extra click is a chance to lose someone.

Adam Alter is a New York Times bestselling author, leading marketing expert, and professor at NYU’s Stern School of Business. Renowned for his work in behavioral science and consumer psychology, Adam helps businesses understand what makes products and ideas truly irresistible. In his engaging keynotes, he explores how to capture attention, stand out in competitive markets, and use generative AI to drive innovation with less effort. He also shares actionable strategies to spark creativity, overcome mental blocks, and boost productivity—both individually and across teams. Whether you're scaling a startup or leading a Fortune 500 company, Adam’s insights empower you to fuel growth, elevate your brand, and create lasting impact.

Learn more about Adam Alter here: thelavinagency.com/speakers/adam-alter

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