Uploaded July 2026 | Updated September 2026, 2 weeks ago
AI can make you more creative—or send you to the same boring ideas as everyone else. The difference is whether you use it as an answer machine or as an excavator.
This season on our podcast, Lavin Voices, we sat down with cognitive scientist George Newman, author of How Great Ideas Happen and Associate Professor of Organizational Behaviour at the University of Toronto. In this clip, he explains why accepting AI’s first response often produces homogeneous work, and how people who know what they’re searching for can use it to explore more interesting creative territory.
George is a Lavin Exclusive Speaker whose research reframes creativity as a process of discovery. In practical, research-backed keynotes, he gives audiences a repeatable method for finding better ideas, solving harder problems, and using tools like AI with greater intention.
Enjoyed this clip? Watch the full episode and learn more about George at the link in bio.
AI can make you more creative—or send you to the same boring ideas as everyone else. The difference is whether you use it as an answer machine or as an excavator.
This season on our podcast, Lavin Voices, we sat down with cognitive scientist George Newman, author of How Great Ideas Happen and Associate Professor of Organizational Behaviour at the University of Toronto. In this clip, he explains why accepting AI’s first response often produces homogeneous work, and how people who know what they’re searching for can use it to explore more interesting creative territory.
George is a Lavin Exclusive Speaker whose research reframes creativity as a process of discovery. In practical, research-backed keynotes, he gives audiences a repeatable method for finding better ideas, solving harder problems, and using tools like AI with greater intention.
Enjoyed this clip? Watch the full episode and learn more about George at the link in bio.
