Uploaded July 2026 | Updated September 2026, 2 weeks ago
We treat creativity as something mysterious: a flash of inspiration, a special talent, or a way of thinking that only belongs in art, music, or poetry. George Newman offers a more useful definition. Creativity is the process of improvement—and it’s part of every job, every field, and every attempt to find a better solution.
This season on our podcast, Lavin Voices, we sat down with cognitive scientist George Newman, author of How Great Ideas Happen and Associate Professor of Organizational Behaviour at the University of Toronto. In this clip, he explains why great ideas come from discovery, collaboration, feedback, and trial and error, and why hitting a creative block is often a sign that you need to look outward, not deeper within yourself.
George is a Lavin Exclusive Speaker whose research reframes creativity as a universal, learnable capacity. In practical, research-backed keynotes, he helps audiences find better ideas, solve harder problems, and approach innovation with greater confidence.
Enjoyed this clip? Watch the full episode and learn more about George at the link in bio.
We treat creativity as something mysterious: a flash of inspiration, a special talent, or a way of thinking that only belongs in art, music, or poetry. George Newman offers a more useful definition. Creativity is the process of improvement—and it’s part of every job, every field, and every attempt to find a better solution.
This season on our podcast, Lavin Voices, we sat down with cognitive scientist George Newman, author of How Great Ideas Happen and Associate Professor of Organizational Behaviour at the University of Toronto. In this clip, he explains why great ideas come from discovery, collaboration, feedback, and trial and error, and why hitting a creative block is often a sign that you need to look outward, not deeper within yourself.
George is a Lavin Exclusive Speaker whose research reframes creativity as a universal, learnable capacity. In practical, research-backed keynotes, he helps audiences find better ideas, solve harder problems, and approach innovation with greater confidence.
Enjoyed this clip? Watch the full episode and learn more about George at the link in bio.
