Uploaded August 2026 | Updated September 2026, 2 weeks ago
Hey folks,
Yesterday I did what I did last week, pressed record and went wherever the wind blew.
I know it's a very different style for us but hey, good to mix it up once in a while, right?
Thanks for being here, and thanks for being cool us not always agreeing on stuff.
Stef
Hey folks,
Yesterday I did what I did last week, pressed record and went wherever the wind blew.
I know it's a very different style for us but hey, good to mix it up once in a while, right?
Thanks for being here, and thanks for being cool us not always agreeing on stuff.
Stef









![The Secret Four Words That Can Turn Any Idea Into Reality
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Hey guys,
We’re still in the strange limbo of waiting on our house sale, so with little else to do, I decided to sit down and talk through my last 20 years of trying to succeed online—an adventure packed with more flops than I can count (and a few satisfying wins!).
In this video, I share the story behind my first venture, inspired by a quirky pixel grid site that kicked off my obsession with creating online businesses. From there, it’s been a rollercoaster of ideas, challenges, and pivots, all leading up to our latest success with BlackoutCards. I dive into some hard-learned lessons on resilience, why flops aren’t failures, and the relentless drive you need to keep going.
Whether you’re just curious about what goes on behind the scenes or thinking of starting your own venture, this one’s for you.
I talk about the ups, the downs, and why I’ve always believed that if you have an idea, the best approach is simply to “just [ ] do it.”
See you next week :) The Secret Four Words That Can Turn Any Idea Into Reality](https://i.ytimg.com/vi/Me-TCjWjQxU/mqdefault.jpg)
