Uploaded April 2016 | Updated September 2026, 1 week ago

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Toronto International Film Festival generates $14 million a year in sponsorship, and here Brooke Duval (Director of Corporate Partnerships at TIFF) talked through ways your own festival can think more strategically about reaching your sponsorship goals including:

•How to broaden your target list beyond the usual suspects
•What do potential sponsors want to know about your festival?
•How does Toronto retain 80% of their sponsors from year to year?
•What key trends will excite potential sponsors and make your festival an attractive partner?

This presentation was delivered at Film Festival Symposium - Vilnius, as part of the Vilnius International Film Festival. The event was supported by Creative Europe - MEDIA Programme. To read more and see other presentations and top tips from festivals, click here: independentcinemaoffice.org.uk/blog/filmfestivalsymposium and to read about Developing Your Film Festival, ICO's bespoke training course for film festivals, click here: independentcinemaoffice.org.uk/training/dyff2016

Videography by Cut Scene Media: cutscenemedia.com/about-us