Uploaded September 2015 | Updated September 2026, 1 week ago
Our panel talks about the ways you can get involved in showing a broader range of films in your venues and also attracting more diverse audiences.
David Sin and Jemma Desai from the ICO, join Gaylene Gould to talk about the following questions:
To learn more about Gaylene Gould's work click here: gaylenegould.com
To read more about Jemma Desai's work with I am Dora, click here: iamdora.co.uk
To read more about David Sin, click here: independentcinemaoffice.org.uk/about/top10/david-sin
9:28 - How can we improve the visibility of diverse films?
14:30 - Is there any funding available to bring a diverse programme to cinemas?
16:15 - If you have a diverse programme, how do you make sure your audience is too?
24:19 - How do you find the films that make up a diverse programme?
29:47 - How do you create an audience development plan for diverse audiences?
36:55 - How did the ICO approach diversity with its Josephine Decker tour?
46:27 - Should funding be available to encourage the screening of diverse films or is it for the market to decide?
52:31 - How do you move from being a pop up event to working with big institutions?
1:00:15 - How do I stay the course when I'm pushing to set up a diverse programme and I'm the 'only one?'
To read more about the D Word Screening Days, click here independentcinemaoffice.org.uk/screeningdays/thedword The D Word Screening Days was inspired by nitroBEAT, with great thanks. nitrobeat.co.uk/projects/d-word
Our panel talks about the ways you can get involved in showing a broader range of films in your venues and also attracting more diverse audiences.
David Sin and Jemma Desai from the ICO, join Gaylene Gould to talk about the following questions:
To learn more about Gaylene Gould's work click here: gaylenegould.com
To read more about Jemma Desai's work with I am Dora, click here: iamdora.co.uk
To read more about David Sin, click here: independentcinemaoffice.org.uk/about/top10/david-sin
9:28 - How can we improve the visibility of diverse films?
14:30 - Is there any funding available to bring a diverse programme to cinemas?
16:15 - If you have a diverse programme, how do you make sure your audience is too?
24:19 - How do you find the films that make up a diverse programme?
29:47 - How do you create an audience development plan for diverse audiences?
36:55 - How did the ICO approach diversity with its Josephine Decker tour?
46:27 - Should funding be available to encourage the screening of diverse films or is it for the market to decide?
52:31 - How do you move from being a pop up event to working with big institutions?
1:00:15 - How do I stay the course when I'm pushing to set up a diverse programme and I'm the 'only one?'
To read more about the D Word Screening Days, click here independentcinemaoffice.org.uk/screeningdays/thedword The D Word Screening Days was inspired by nitroBEAT, with great thanks. nitrobeat.co.uk/projects/d-word









![Cinema related signs BSL: British Sign Language for Cinemas
To find out more about how your venue can boost accessibility for d/Deaf audiences, including many more useful resources, visit our site: http://www.independentcinemaoffice.org.uk/resources/developingdeafaudiences
In this video we cover signs useful in a cinema, including:
Cinema related signs
Subtitles
Cafe
Restaurant
Toilet
Cinema
Film [i]
Film [ii]
Screen
Seat
Seat number
Ticket
Want
Need
Time
How many?
How long?
Meeting
Now
Finish
DEA Card
Directed by David Ellington, VS1 Productions: http://www.vs1.org/ Cinema related signs BSL: British Sign Language for Cinemas](https://i.ytimg.com/vi/VHgx3MEoQNY/mqdefault.jpg)
