Uploaded December 2025 | Updated September 2026, 7 hours ago

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What do the best seed investors actually look for?

Jeff Clavier breaks down his famous “Three Asses Rule” — a simple framework for early-stage investing:
a smart team, a great product, and a big market.

In this short clip from Invested, Jeff explains how this rule shaped two decades of seed investing and why, at the earliest stages, team quality matters more than anything else.

Topics covered:
• Seed investing fundamentals
• Evaluating startup founders
• Venture capital decision-making
• Early-stage startup strategy

Watch the full conversation on Invested for a deeper look at venture capital from one of the pioneers of seed investing.